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How to Tag Users, Invite Collaborators, or Tag Products on Instagram Posts

This guide walks you through how to tag people, invite collaborators, or tag products in your posts.

πŸ”Ή Open Tagging Options

After uploading your photo in the post composer:

  1. Hover over the image preview.

  2. Click β€œTag photo.”

  3. Choose your action:

    • Tag users

    • Invite collaborators

    • Tag products


πŸ‘€ Tag Users in the Photo

Use this to credit accounts or mention partners directly in the image.

Steps:

  1. Select Tag users.

  2. Click anywhere on the photo.

  3. Enter the exact handle (e.g. @handle) and click Add.

  4. Repeat for more users if needed.

  5. Click Save.


🀝 Invite Collaborators

Use this to co-author the post with another account β€” ideal for creator partnerships and joint campaigns.

Steps:

  1. Under the Tag users tab, click + Invite collaborators.

  2. Search and select the account handle.

  3. The invited account will appear in the Collaborators section.

  4. Click Save.

πŸ“Œ Note: The collaborator must accept the invite. Once accepted, the post shows on both profiles and is shared to both audiences.


πŸ›οΈ Tag Products

Tag items from your product catalog directly on the photo (available if your account has Instagram Shopping enabled).

Steps:

  1. Switch to the Tag products tab.

  2. Search for a product by name.

  3. Select it and place the tag on the photo.

  4. Click Save.


βœ… Final Steps

Once you've added all relevant tags:

  • Review all users, collaborators, or products you've tagged

  • Click Save to confirm

  • Finish your caption and hit Share

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