1. Go to Control Panel > Workflows
Navigate to the Workflows section from the main dashboard
Click Create Workflow
2. Choose Alert as the Workflow Type
Select the Alert option
3. Define the Sentiment Criteria
Choose either:
Sentiment is Negative
Sentiment is Positive
💡 Create separate workflows for negative and positive alerts
4. Set Scope: “Any Individual Post”
Under Post ID or URL, select Any individual post
This ensures the workflow evaluates sentiment per post, not across all posts
5. Set the Comment Volume Threshold
Define the volume that counts as a spike for your brand
Example:
“More than 20 negative comments within 1 hour”
“More than 50 positive comments within 2 hours”
📌 Choose time window based on how fast your team needs to act
6. Add Action(s)
Choose what happens when the threshold is hit:
Send alert to Slack or email
Tag post or comments for visibility
Trigger another workflow (e.g., pause ad, escalate to team)
7. Name & Activate the Workflow
Use a clear name like:
Negative Sentiment Spike – Any Post (20/hr)Review logic and click Create Workflow