The Outbound Inbox is your launchpad for proactive engagement. Whether your brand is mentioned directly or a trend is taking off in your space, this is where you discover those moments and decide how to act. From earned mentions to viral TikToks, everything is brought together in one place — with filters that help you focus only on what’s relevant.
Coming Soon
What can you track in the Outbound Inbox?
You can toggle on and combine multiple tracking types:
Post Mentions
See when your brand is mentioned in captions, comments, or stories — even if you’re not tagged.
Platforms: Instagram, Facebook, TikTok, XComment Mentions
Find brand mentions in replies and comment threads that are easy to miss.Platforms: Instagram, Facebook, TikTok, X
Hashtag Listening
Track posts that use specific hashtags — like #BrandBastion or campaign-specific ones.
Platforms: Instagram, TikTokBrand Keywords
Monitor YouTube videos for relevant keywords in the caption, even when there’s no mention or hashtag.Platforms: YouTube
Trending Posts
Discover what’s going viral on TikTok — whether it’s a trending sound or a top-performing post in your industry.
This is the "most outbound" type — it's about discovering content, not listening for mentions.Platform: TikTok
Top use cases
Community engagement
Reply to untagged mentions to show you’re listening — especially valuable for customer reviews or user-generated content.Influencer discovery
Spot creators already talking about your brand or trending in your industry — great for organic partnerships.Trend hijacking
Jump on relevant viral posts before competitors do — especially on TikTok, where timing is everything.Campaign research
Track competitor hashtags or keywords to understand what kind of content is gaining traction.
⚙️ How to set it up
Go to Engage > Outbound
Click on the Settings icon next to Outbound
Toggle on/off any of the following:
Post mentions
Comment mentions
Hashtags
Brand keywords
Trending posts
Define your filters
Include keywords (e.g., “review”, “dupe”)
Exclude competitors or unrelated themes (see below)
Click Save to start pulling in results
Taking action from the inbox
Once you’ve surfaced valuable mentions or trends, you can take action — either directly from the inbox or outside the platform, depending on the post type.
🗨️ Reply directly inside the platform
For supported post types — like Instagram mentions, Facebook mentions, and X mentions— you can engage with the content immediately from the BrandBastion platform, without switching platforms.
🔁 Mark as replied (when the action happens outside the platform)
Some content types can’t be replied to directly inside the platform due to API limitations. You can still engage with them externally (e.g., on TikTok or Instagram natively), then come back to the inbox and mark them as replied to stay organized.
These include:
Instagram media tags (tagged photos or videos)
Instagram hashtag listening
TikTok hashtag post listening
YouTube keyword listening
Trending Posts on TikTok
💡 Tip: Use internal notes to log more information or @mention a teammate for follow-up.