This guide is for the moderation we provide on the Essential plan. For advanced moderation and more customization options, check out our Reputation+ and Engage+ plans.
🔍 How Our AI-Powered Moderation Works
Our system identifies and hides unwanted, harmful, or off-brand comments to protect your brand’s reputation automatically.
Below are the moderation categories we use in the Essential Plan and what they include.
Moderation Categories
Spam
Used to block irrelevant or deceptive content, including:
Gibberish or random strings
Unrelated product/service offers
Donation requests or mass messages
Religious proselytizing
Financial spam and unrealistic promises
Clickbait (especially sexual), catfishing
External links unrelated to the brand
Clout-chasing (“follow me,” “sub to my channel,” etc.)
Sharing personal identifiable information (PII)
Offensive
Targets comments meant to attack, provoke, discriminate, or shock others:
Hate speech, slurs, or targeted insults
Discriminatory language
Aggressive or inflammatory remarks
Against Brand
Flags content that damages or discredits your brand:
Attacks or accusations against the brand
Criticism directed at brand ambassadors, employees, or ad characters
Complaints about products, services, or the brand in general
Inappropriate
Captures language/themes that are explicit, disturbing, or unsafe for public audiences:
Profanity or vulgar language
Sexual references or objectification
Scatological mentions (bodily fluids, gore, etc.)
Mentions of death, murder, suicide, abuse, etc.
Glorifying violence, drugs, addiction, or crime
🌍 Languages Covered
Our moderation models, combined with powerful translation capabilities, cover 109 languages—ensuring consistent protection across your global audience.
Languages supported include:
Afrikaans, Albanian, Amharic, Arabic, Armenian, Azerbaijani, Basque, Belarusian, Bengali, Bosnian, Bulgarian, Catalan, Cebuano, Chinese (Simplified), Chinese (Traditional), Corsican, Croatian, Czech, Danish, Dutch, English, Esperanto, Estonian, Filipino (Tagalog), Finnish, French, Frisian, Galician, Georgian, German, Greek, Gujarati, Haitian Creole, Hausa, Hawaiian, Hebrew, Hindi, Hmong, Hungarian, Icelandic, Igbo, Indonesian, Irish, Italian, Japanese, Javanese, Kannada, Kazakh, Khmer, Kinyarwanda, Korean, Kurdish, Kyrgyz, Lao, Latin, Latvian, Lithuanian, Luxembourgish, Macedonian, Malagasy, Malay, Malayalam, Maltese, Maori, Marathi, Mongolian, Myanmar (Burmese), Nepali, Norwegian, Nyanja (Chichewa), Odia (Oriya), Pashto, Persian, Polish, Portuguese (Portugal, Brazil), Punjabi, Romanian, Russian, Samoan, Scots Gaelic, Serbian, Sesotho, Shona, Sinhala (Sinhalese), Slovak, Slovenian, Somali, Spanish, Sundanese, Swahili, Swedish, Tajik, Tamil, Tatar, Telugu, Thai, Turkish, Turkmen, Ukrainian, Urdu, Uyghur, Uzbek, Vietnamese, Welsh, Xhosa, Yiddish, Yoruba, Zulu.