🧠 How the System Works (Behind the Scenes)
The AI doesn’t just generate generic responses. It adapts based on:
Message type — Public comment? Mention in a post? Private DM? The AI adjusts the tone, context, and length accordingly.
Platform — Replies on Instagram, TikTok, and Facebook won’t look the same. The AI adapts its style to suit the native tone of each platform.
💡 Example: A reply to a customer comment on your own post will look more helpful and brand-forward. A reply to a tagged mention in a meme will lean more casual or witty — depending on your tone settings.
⚙️ Setting Up a Custom Prompt
To improve output quality, create prompts tailored to your brand using the Prompt Builder.
Step-by-Step: Creating a Prompt
Name your prompt
Choose something descriptive like “Brand Voice - Support Replies” or “Holiday Campaign Replies”.Tone of voice
Pick a tone that aligns with your brand (e.g. personable, edgy, formal).
You can toggle the custom tone field to write your own:
“Witty, confident, friendly; similar to Gen Z humor but brand-safe.”Emoji usage
Toggle on if you want light emoji usage (we recommend “just one adequate emoji” max).Language
Match the language of the original message (default) or specify a fixed language (e.g. Brazilian Portuguese, British English).Context (crucial)
Fill out these three context fields:
Brand name
Industry (e.g. Fashion, Tech, Pet Food)
Additional details (up to 1,500 characters)
📌 Use this space to clarify important brand traits:
If you only sell online, state that.
If your brand values sustainability, innovation, or inclusivity — include that.
Share your target audience: Gen Z women, tech-savvy parents, skincare beginners, etc.
✨ Prompt Tips That Improve Output Quality
Be specific. “Luxury skincare, no physical stores, customer-first voice” is better than “Skincare brand.”
Avoid contradictions. Don’t say “formal and funny” unless you can define how.
Update often. Tailor prompts for new campaigns, sales seasons, or crisis response scenarios.
🔁 Set It and Save It
Once saved, you can use this prompt anytime to reply faster — without losing the nuance that makes your brand voice shine.
Want to make it your default? Just check the box when saving.
📌 Use Case Example: What to Include in "Additional Details"
“Our brand only sells DTC online. We speak to busy millennial moms. Replies should be warm, concise, and solution-focused. No upselling. Emojis OK, but avoid slang.”