This guide explains how Smart AI Post Risk Management Alerts work and how to configure them. These alerts are available on Reputation+ and above.
Overview
Smart AI post risk alerts monitor each post individually as it gains momentum, detecting unusual comment patterns and engagement behavior that signals risk.
Act while the conversation is still manageable by catching issues like coordinated activity, narrative shifts, spam waves, and off-topic hijacks before they escalate.
How does it work?
Unlike standard keyword filters or sentiment detection, AI Post Risk alerts analyze post-specific behavior patterns to identify when comment activity deviates from what's expected for that particular content.
Continuous post-level monitoring
AI tracks engagement and comments on each individual post 24/7 as it gains momentum.
Pattern detection
It identifies when a post’s comment behavior deviates from expectations for that specific content.
Behavioral signals
Alerts are triggered by unusual post behavior patterns, not just keywords or sentiment.
What it detects
Smart AI flags unusual risk patterns such as:
Off-topic takeover
Conversation gets hijacked by unrelated chatter
Spam or scam attack
Repeated links, promos, and impersonation
Reputation attack
Waves questioning trust, safety, or integrity
Controversy flare-up
Surge tied to a scandal or sensitive topic
Harassment pile-on
Dogpiling or escalating hostility
Post issues
Reports of broken media, links, or access problems
Calls for boycotts
Coordinated “boycott” or “cancel” messaging
Purchase deterrence
Waves discouraging purchase or warning others
Sensitive topic spike
Political, cultural, or news-driven conflict
Other patterns
Anything else out of the ordinary for your brand or industry
What the alert delivers
When unusual behavior is detected, you receive:
Explanation of the pattern and why it's unusual for this specific post
Risk snapshot with reputation and coordination scores
Comment preview for instant assessment of the situation
Direct links to jump into the conversation and take action
Setting up AI Post Risk Alerts
Follow these steps to configure your alert workflow:
1. Create a New Workflow (in Control Panel)
2. Choose workflow type >> Alert >> AI Post Risk
3. Configure and activate your workflow
Choose which social media platforms and specific pages/accounts to monitor
Configure notification settings, recipients based on your team's needs
Best Practices
Act quickly on alerts
The system notifies you while conversations are still manageable. Early action prevents escalation.
Review the full context
Use the comment previews and pattern explanations to understand what's happening before responding.
Prioritize using risk scores
Focus on alerts with higher Reputation and Coordination scores first.
Combine with response workflows
Pair AI Post Risk alerts with hide, reply, or assign workflows for complete risk management.
Monitor high-stakes content
Apply this workflow to product launches, announcements, or any posts where brand reputation is critical.