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Track replies sent outside BrandBastion

Record responses sent directly on a social platform or through another tool while keeping agent attribution and performance reporting accurate.

Mark a conversation as replied outside BrandBastion

When a response is sent outside BrandBastion, select Mark as replied outside the platform.

The conversation is marked as replied, and BrandBastion will automatically record:

  • Attributed to: the agent performing the action

  • Sent at: the time the action was recorded

You can edit either field when needed.

You can also select Unassigned if the response should not be credited to an individual agent.


Adding the reply text

Adding the actual response text is optional.

Use it when you want the external reply to remain visible in the conversation history for additional context.

If you add reply text, save it to attach it to the external response entry.


Agent performance reporting

Externally sent responses count toward the performance metrics of the agent listed under Attributed to.

If Unassigned is selected, no agent receives credit for the response.

This keeps reply metrics accurate even when teams respond outside BrandBastion.


Undo an external reply

Use Undo if a conversation was marked as replied outside the platform incorrectly.

Undo removes:

  • The replied-outside status

  • Agent attribution

  • The recorded timestamp

  • Any saved reply text

  • The response from the attributed agent's performance metrics

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