The Profiles tab gives you a centralized view of how each of your connected accounts is performing, across platforms like Facebook, Instagram, TikTok, Twitter, YouTube, and LinkedIn. It shows high-level metrics such as total impressions, engagement, and post performance — helping you make smarter decisions at the profile level.
Where to find it
Navigate to the Profiles tab within Analyze. Each connected profile will be listed with aggregated metrics for a selected time period.
What you can track
Impressions (when available by platform and media type)
Engagements (calculated using reactions, comments, shares, and clicks)
Post-level aggregation for YouTube and others, where needed
Common uses
Track platform growth holistically
Identify which accounts are driving the most engagement
Get a bird’s eye view of overall performance trends
KPI | TikTok | X | YouTube | |||
Number of followers | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Total impressions per profile | ✓ | ✓ | ✓ | ✓ | ✓ Paid only | ✓ |
Total engagements per profile | ✓ | ✓ | ✓ | ✓ | ✓ Paid only | ✓ |
Engagement Rate by Impressions | ✓ | ✓ | ✓ | ✓ | ✓ Paid only | Not allowed* |
*Not allowed according to API rules. Industry-wide limitation.
Platform limitations to note
TikTok Organic & Ads: No current-day impressions and engagement metrics available due to API limitations — filtering by 'today' will show 0.
YouTube: Engagements are calculated by aggregating all post-specific metrics, and comparing post metrics between today and yesterday.
Facebook Ads: Some ad assets may appear active but return 0 due to being paused or not generating activity.
LinkedIn: Like and comment counts may appear negative if users unlike or remove interactions (per LinkedIn documentation).
X: Organic impressions and engagement are not currently displayed in this tab.