🧭 Filter Categories Overview
Filters are grouped into five core sections:
Basics — Platform, assets, and date range
Comments / Messages — Sentiment, keywords, language, and more
Users — Filter by user type or engagement level
Posts — Target by post type, tags, IDs, and captions
Campaigns / Ads — Zoom in by campaign, ad set, or targeting details
📅 Basics
Use these to define the scope of data shown.
Date Range
Filter content by time window (e.g., Last 30 days, Custom range).
Tab | Filters by... |
Analyze > Listen & Engage | Comment or message creation date |
Analyze > Posts tab & Publish | Post creation date |
Platforms
Toggle by platform: Instagram, Facebook, LinkedIn, YouTube, TikTok, X (Twitter), or others.
Asset Groups & Assets
Asset Groups: Filter by saved groups of social accounts.
Collection of assets (e.g. social pages, profiles, or ad accounts) that help you keep your account organized. You can create these asset groups in My Account / Assets.
Assets: Drill down by individual page, handle, or ad account.
💬 Comments / Messages Filters
Target specific types of interactions, tones, and topics.
Sentiment BrandBastion AI✨
Find positive, negative, user tag or neutral comments, or a combination of different sentiment categories.
🔴 Negative
🟢 Positive
⚪️ Neutral
👤 User-tags only
N/A — Sentiment not available due to specific platform restrictions
Keywords
Show messages that contain specific terms. Combine with “Translate” to catch multilingual mentions.
Keyword filters use word-level matching, not partial string matching. This means searching for a keyword won't automatically return comments containing that keyword inside a longer hashtag.
Examples of keyword matching:
Keyword filter | Comment contains | Result |
|
| Match |
|
| No match |
|
| Match |
Quotation marks are used to search for phrases containing multiple words. They do not enable partial matching.
Tip: To monitor campaign hashtags, search for the full hashtag and include any known variations, such as #productlaunch and #newproductlaunch.
Tags BrandBastion AI✨
Narrow by internal tags assigned for moderation, sentiment, escalation, etc.
Message Types
Choose from comments, DMs, mentions, replies, etc.
Language BrandBastion AI✨
Focus on messages in specific languages
Review Rating
Isolate reviews based on star ratings (1–5).
✅ Assignment & Workflow Filters
Useful for moderation, support triage, and team-based review.
Assigned To
Filter by assigned agent.
Visibility
Show only visible or hidden comments.
Listening Source
Limit to interactions originating from specific social listening sources (e.g. specific hashtags)
Conversation ID
Jump into a specific thread by ID.
Status
Filter by internal workflow status (e.g., Archived, Starred, Replied).
Understanding Replied Status for Private Messages
When using Analyze > Listen > Overview, combining the Replied status filter with Private Messages or Replies to Stories filters focuses results on matching private interactions.
With these filters applied:
Reply-related metrics, such as Replies Issued and Agent Performance, display data for matching interactions.
Conversation-related metrics, such as Total Conversations and Sentiment, may display 0 or no data.
Note: A value of 0 for Total Conversations or Sentiment does not necessarily mean no replies were issued. Check Replies Issued or Agent Performance to review reply activity.
👥 User Filters
Drill into the audience side of interactions.
Engaged Users
Show interactions from people who have engaged with your content.
All Users
Free text search for usernames (can include people who have or have not engaged with your content)
Followers
Filter by following count on Instagram (creators and professional accounts)
📢 Post & Campaign Filters
Filter by post-level and campaign-level attributes.
Post Types
Pure Organic: Pure organic posts that are only visible on the page.
Boosted Posts: An organic post that you've paid to reach a wider audience of your choosing. A boosted post is still considered an ad, but it may contain a mix of organic and paid comments.
Pure Ads: Posts that are only visible to the audience targeted by the ad campaign. It includes DLA, PAC, and SAC ads with Instagram placement and Dynamic Catalog Ads with Facebook placement.
Unlinked Ads: Similar to Pure Ads, unlinked ads are only visible to the audience targeted by the ad campaign. This filter will include dynamic ad types (e.g.: DLA, PAC, and SAC ads with the Facebook placement) with the Facebook placement as well as ads run through any ad accounts BrandBastion does not have access to.
Post ID or URL
Target specific posts for moderation or analysis.
Post Tags
Filter by tags applied to posts (separate from comment/message tags).
Caption Keywords
Show posts containing specific keywords in the caption text
Show comments posted on posts containing specific keywords in the caption text (if you own the post).
Campaigns / Ad Sets / Ads
Search by campaign, ad set, or ad ID or name.
Targeting
Filter interactions based on targeted country or region (available for Facebook and Instagram).