🚨 Stay Ahead of PR Crises
Use case: Flag ads that are backfiring with your audience before they escalate.
Trigger: Negative Sentiment
Suggested Threshold: Notify when you receive more than X negative comments per day (adjust based on your baseline)
Notification Frequency: Hourly
💡 Use this to pause underperforming ads or route alerts to PR/comms teams.
🔒 Protect Brand Reputation
Use case: Monitor for recurring concerns or brand sensitivities (e.g., “animal testing” in beauty).
Trigger Type: Keyword
Keyword List:
animal testing (plus any relevant brand-specific terms)
Suggested Threshold: More than 10 comments per day
Notification Frequency: Hourly or Daily
📌 Ideal for brands with known issues or high reputational risk.
📈 Add Wins to Performance Reports
Use case: Surface standout posts with a spike in positive feedback.
Trigger: Positive Sentiment
Suggested Threshold: More than 200 positive comments per week (adjust to your brand's norm)
Notification Frequency: Weekly
💡 Helps marketing teams highlight top-performing creative or copy.
🕵️ Monitor Competitor Mentions
Use case: Stay informed when competitors get talked about on your posts.
Trigger Type: Keyword
Keyword Format:
competitor1,competitor2,competitor3 (replace with actual names)
Suggested Threshold: More than 10 mentions per day
Notification Frequency: Daily.
🤝 Improve Customer Service
Use case: Get alerted when users mention support needs or unresolved issues.
Trigger Type: Keyword
Keyword List:
customer service,support,help,assistance,representative,agent,talk to someone,speak to someone,contact,respond,reply,reach out,follow up,no response,waiting for reply,need help,need support,where is my order,unresolved,complaint,issue,problem,escalation,service team
Notification Frequency: Real-time or Hourly
🚨 Route these to your support team to reduce response times.
🔗 Detect Broken Links Early
Use case: Identify when users flag a broken or incorrect link.
Trigger Type: Keyword
Keyword List:
link not working,broken link,dead link,404,page not found,can't open link,link error,invalid link,wrong link,link doesn't work,link issue,link problem
Notification Frequency: Hourly
💡 Helps you fix errors before they affect conversions.
✏️ Catch Typos Before They Spread
Use case: Monitor for mentions of grammar or spelling errors on live ads.
Trigger Type: Keyword
Keyword List:
typo,spelling,grammar,mistake,error,wrong word,misspelled,incorrect,proofread,check your spelling
Notification Frequency: Hourly
🛠️ How to Customize Thresholds
Choose thresholds based on your average daily/weekly volume. Set them above your normal range to avoid noise while still catching spikes.
Need help fine-tuning your alert setup?