🚨 Stay Ahead of PR Crises
Use case: Flag ads that are backfiring with your audience before they escalate.
Trigger: Negative Sentiment
Suggested Threshold: Notify when you receive more than X negative comments per day (adjust based on your baseline)
Notification Frequency: Hourly
💡 Use this to pause underperforming ads or route alerts to PR/comms teams.
🔒 Protect Brand Reputation
Use case: Monitor for recurring concerns or brand sensitivities (e.g., “animal testing” in beauty).
Trigger Type: Keyword
Keyword List:
animal testing (plus any relevant brand-specific terms)
Suggested Threshold: More than 10 comments per day
Notification Frequency: Hourly or Daily
📌 Ideal for brands with known issues or high reputational risk.
📈 Add Wins to Performance Reports
Use case: Surface standout posts with a spike in positive feedback.
Trigger: Positive Sentiment
Suggested Threshold: More than 200 positive comments per week (adjust to your brand's norm)
Notification Frequency: Weekly
💡 Helps marketing teams highlight top-performing creative or copy.
🕵️ Monitor Competitor Mentions
Use case: Stay informed when competitors get talked about on your posts.
Trigger Type: Keyword
Keyword Format:
competitor1,competitor2,competitor3 (replace with actual names)
Suggested Threshold: More than 10 mentions per day
Notification Frequency: Daily.
🤝 Improve Customer Service
Use case: Get alerted when users mention support needs or unresolved issues.
Trigger Type: Keyword
Keyword List:
customer service,support,help,assistance,representative,agent,talk to someone,speak to someone,contact,respond,reply,reach out,follow up,no response,waiting for reply,need help,need support,where is my order,unresolved,complaint,issue,problem,escalation,service team
Notification Frequency: Real-time or Hourly
🚨 Route these to your support team to reduce response times.
🔗 Detect Broken Links Early
Use case: Identify when users flag a broken or incorrect link.
Trigger Type: Keyword
Keyword List:
link not working,broken link,dead link,404,page not found,can't open link,link error,invalid link,wrong link,link doesn't work,link issue,link problem
Notification Frequency: Hourly
💡 Helps you fix errors before they affect conversions.
✏️ Catch Typos Before They Spread
Use case: Monitor for mentions of grammar or spelling errors on live ads.
Trigger Type: Keyword
Keyword List:
typo,spelling,grammar,mistake,error,wrong word,misspelled,incorrect,proofread,check your spelling
Notification Frequency: Hourly
🔍 How Volume-Based Alerts Work
Volume-based alerts don’t trigger in real time. They evaluate comment volume over time and send notifications in batches, not per engagement.
Here’s how it works:
The system periodically checks for the number of matched comments within the selected time window in the workflow.
If the threshold is exceeded, all matched comments are grouped into one alert.
They are sent at the specified time selected in the workflow.
The system then waits for the next full window before checking again.
Example:
Threshold: “More than 1 negative comment in 24 hours”
If 20 negative comments come in during that period, you’ll receive one alert with all 20.
No new alerts will be sent until the next 24-hour cycle.
🛠️ How to Customize Thresholds
Choose thresholds based on your average daily/weekly volume. Set them above your normal range to avoid noise while still catching spikes.
Need help fine-tuning your alert setup?
⚠️ Control Workflow Visibility with Permissions
Configure Advanced user permissions inside each workflow to control who can access it in the Control Panel:
Visible to: Set the specific users or groups who should be able to view the workflow in the list.
Editable by: Set the specific users or groups who should be able to edit the workflow.
📌 Note: Apply these settings whenever you create or edit a workflow to keep visibility scoped to the right owners.
🚨 Important: Restricting a user’s asset access (Default Assets) for assets included in a workflow prevents them from receiving alerts for those assets, but it does not automatically hide the workflow from their Control Panel. You must use the Advanced user permissions in the workflow to restrict visibility.