How to create a comparison project?
Use comparison projects to spot trends, identify what’s working, and refine your next move.
Go to
Analyze>CompareChoose what you want to compare:
Campaigns, ad sets, or ads
Keywords (e.g., product names, competitors)
Individual posts
Add up to 10 items to your comparison project
Click "Create Project" and start exploring insights like:
Which campaigns get better sentiment?
Which platforms or placements generate more comments?
Which keywords or products are mentioned most—and how people feel about them?
🎯 Compare campaigns, ad sets, or ads
You can add up to 10 campaigns, ad sets, or ads per comparison project.
Use this to:
See which campaigns resonate better with your audience through sentiment analysis
Discover which platforms or ad placements get the most engagement
Analyze language breakdowns to understand where your comments are coming from
🧠 Compare keywords
You can add up to 10 keywords per comparison project.
Great for:
Tracking competitor mentions (add each competitor and your brand as keywords)
Comparing product mentions (add each product as a keyword)
Use this to:
See which products or competitors are mentioned most—and where (platforms, post types)
Understand sentiment by product to shape your messaging and product strategy
💡 Watch for competitor mentions in paid post types—these can affect conversions more than you think.
📌 Compare posts
You can add up to 10 posts per comparison project.
Use this to:
Pinpoint which posts are resonating best, based on sentiment
Identify which platforms drive more comments
See which languages generate the most engagement