Here are the current API limitations from social networks that may impact moderation, engagement, and listening capabilities.
💬 Engage
Private message replies are restricted after seven days.
Brands can only respond to users within a 7-day window through the Messenger API.Limited to 'Like' reactions.
Other reactions (Love, Haha, Wow, etc.) are not supported.View Delivered and Read status of Direct Messages.
The API does not provide access to delivery or read receipts for messages sent via Messenger.Facebook Groups coverage.
API does not support managing conversations in Groups.
📢 Publish
Facebook Groups coverage.
API does not support posting to or managing content in Groups.
👂 Listen
Listening to keywords on non-earned content is limited.
Only direct @mentions are accessible. Monitoring general keywords on posts your Page doesn't own is not supported.
🔍 Analyze
Metrics for Collaborative Posts.
If the collaborative post wasn't published from the connected account, performance data can't be retrieved.
💬 Engage
Cannot like comments.
The API does not allow liking comments.GIFs posted as comments are returned as empty messages.
Comments containing GIFs cannot be seen or processed via the API.Unable to comment on non-owned content discovered via #hashtag listening
You cannot reply to content identified via hashtags.Blocking accounts is not possible.
No ability to block or restrict users via API.Cannot comment on photos where the account is tagged.
You cannot reply to content where you were tagged, unless there's a direct @mention on the caption too.Direct message replies are limited after seven days.
Messaging is only allowed within a 7-day window from the last user interaction.Replying to hidden comments.
If a comment is hidden, it can’t be replied to through the API, you should unhide it first.Cannot get comments posted on Dynamic Ads.
Instagram does not support fetching comments from Dynamic Ads; this is currently only available for Facebook Dynamic Ads.Get username for content discovered through #hashtags is not possible
📢 Publish
Stories: stickers, music, and polls are not supported.
These interactive or accessibility elements are not available when publishing Stories via API.No Alt text for Reels
The ability to add an alt text when creating a post.
JPEG is the only image format supported.
PNG, GIF, and other formats are not accepted for publishing.Instagram accounts are limited to 50 API-published posts within a rolling 24-hour period.
This applies across all tools using the Instagram Graph API.Carousel posts are limited to 10 items.
Only up to 10 images, videos, or a combination can be included in a carousel.Post images must fall within supported aspect ratios.
Only images with aspect ratios between 1.91:1 (landscape) and 4:5 (portrait) can be published.Cannot define location of @tag for collaborators in the image.
You can tag collaborators, but you can't specify the visual placement of the tag within the image via API.
👂 Listen
Listening to keywords on non-earned content is limited.
Only direct @mentions (caption or comment), media tags and hashtags can be tracked. Broader keyword listening is not supported.Hashtag Query Limit of 30 hashtags per handle:
You can query up to 30 unique hashtags per Instagram Business or Creator account within a rolling 7-day window. Once a hashtag is queried, it counts against your quota for 7 days. Re-querying the same hashtag during that period doesn’t count again or reset the 7-day timer.
Shared quota across platforms: If another tool (outside BrandBastion) is also querying hashtags with the same account, it will count against your 30-tag limit.
TikTok
🔍 Analyze
Get reach per post
💬 Engage
Managing comments on Smart+ Campaigns
Comment management is not supported for Smart+ on TikTok Ads manager or through API.
👂 Listen
Listening to keywords on non-earned content is limited.
The API only supports listening to hashtags and direct @mentions. General keyword tracking is not possible at the moment.
YouTube
🔍 Analyze
Get reach per post
Sentiment analysis is not permitted.
The platform does not allow any third-party platforms to perform sentiment analysis on YouTube content.Seeing data older than 30 days is not permitted.
The platform does not allow any third-party platforms to access to historical performance data older than 30 days.Downloading data is not permitted.
Bulk exports or downloads of analytics data are restricted by the platform to all third parties.Derived metrics (e.g., engagement rate) are not permitted.
YouTube does not allow reporting of custom/derived metrics like engagement rate from raw data.
💬 Engage
YouTube Community Posts coverage.
No API support for retrieving Community Posts.Replying to hidden comments.
Hidden comments cannot be replied to through the API.Like/unlike YouTube comments.
Not supported via API.Replying to child comments
The response will be sent to the parent comment
📢 Publish
"No comments allowed" option not supported.
You cannot set a video to disable comments at the time of publishing via API.YouTube Premiere not supported.
API does not support scheduling or creating Premiere videos.
👂 Listen
YouTube @mentions
Crawl direct mentions of your profile
X (fka Twitter)
🔍 Analyze
Get reach per post
👂 Listen
Listening to media tags is not supported.
If your account is tagged in a photo or image, the API does not notify or allow listening for those media tags.
💬 Engage
Hiding comments is not supported, only deleting.
The API does not allow hiding comments — you can only delete them (it's the same as native functionality)
📢 Publish
Tagging personal profiles in the post/image is not supported.
You cannot @mention personal LinkedIn profiles when publishing via API.
⚠️ Note: This article outlines API limitations enforced by social media platforms (e.g., Meta, TikTok, YouTube). These are not limitations of BrandBastion’s own API.
BrandBastion does not currently offer an API for public use. If you are looking for integration options, please contact Support with your use case.