🏷️ Tag
What it applies to: A tag is used to categorize and label individual messages, such as:
Comments
Direct Messages (DMs)
Mentions
Purpose: It helps you classify messages for analytics, workflows, reporting, sentiment, or prioritization.
Use cases:
Tag a DM as a "product question"
Tag a comment as "positive sentiment"
Tag a mention as "brand inquiry"
📌 Post Tag
What it applies to: A post tag is specifically used to categorize and label posts (not individual comments).
Purpose: It allows you to group and filter messages by the post they were made on.
Use cases:
Tag 2+ posts with “Campaign A”
Filter all comments, DMs, and mentions that happened under those tagged posts
Analyze post-specific performance or run post-specific workflows
✅ Summary
Feature | Tag | Post Tag |
Applies to | Messages (DMs, comments) | Posts |
Use case | Classify message type/sentiment | Group and filter by post origin |
Useful for | Message-level workflows | Post-level analysis and filtering |