Activate Hashtag Listening
Keyword listening is an add-on feature.
To enable it:
Contact our support team to activate hashtag and keyword monitoring for Threads.
Add Keywords or Hashtags to Listen
Once enabled, follow these steps:
Go to Analyze > Listening Sources
Click Add new listening source
Select your Threads asset
Enter the keyword you want to monitor
What You Can Do With Found Posts
Once a public post appears in your search results, you can:
Tag the conversation
Route it via workflows or automations
Important Limitations
Due to Threads’ API limitations, keep the following in mind:
Daily search quota:
You can run up to 2,200 keyword searches per Threads account in a rolling 24-hour window. Each search counts against your quota for a full 24 hours.Quota is shared across tools:
If you're using multiple apps to search Threads (e.g. BrandBastion + another platform), those apps share the same quota.Repeated searches still count:
Searching the same keyword multiple times still consumes your quota each time.Empty searches don’t count:
If a keyword returns no results, it won’t use up your quota. Try shortening or refining your keyword if nothing comes up.Keyword posts are not crawled if the text is empty:
Posts with no text content won’t be ingested.Only top-level posts are crawled:
Replies are not crawled.
Sensitive keywords won’t return results:
Threads automatically filters out posts containing sensitive or offensive terms. If you suspect a keyword should work but isn’t returning results, it may be blocked.Data ingestion is restricted by any custom inclusion or exclusion filtering criteria applied to the listening source.
Replying on Threads is not yet supported.