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Listen to Keywords on Threads

Track and engage with public conversations on Threads by adding keyword and hashtag listeners to your social listening strategy.

Updated over a month ago

Activate Hashtag Listening

Keyword listening is an add-on feature.

To enable it:
Contact our support team to activate hashtag and keyword monitoring for Threads.

Add Keywords or Hashtags to Listen

Once enabled, follow these steps:

  1. Go to Analyze > Listening Sources

  2. Click Add new listening source

  3. Select your Threads asset

  4. Enter the keyword you want to monitor

What You Can Do With Found Posts

Once a public post appears in your search results, you can:

  • Reply directly from the BrandBastion platform

  • Tag the conversation

  • Route it via workflows or automations

Important Limitations to Be Aware Of

Due to Threads’ API limitations, keep the following in mind:

  • Daily search quota:
    You can run up to 2,200 keyword searches per Threads account in a rolling 24-hour window. Each search counts against your quota for a full 24 hours.

  • Quota is shared across tools:
    If you're using multiple apps to search Threads (e.g. BrandBastion + another platform), those apps share the same quota.

  • Repeated searches still count:
    Searching the same keyword multiple times still consumes your quota each time.

  • Empty searches don’t count:
    If a keyword returns no results, it won’t use up your quota. Try shortening or refining your keyword if nothing comes up.

  • Sensitive keywords won’t return results:
    Threads automatically filters out posts containing sensitive or offensive terms. If you suspect a keyword should work but isn’t returning results, it may be blocked.

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