Activate Hashtag Listening
Keyword listening is an add-on feature.
To enable it:
Contact our support team to activate hashtag and keyword monitoring for Threads.
Add Keywords or Hashtags to Listen
Once enabled, follow these steps:
Go to Analyze > Listening Sources
Click Add new listening source
Select your Threads asset
Enter the keyword you want to monitor
What You Can Do With Found Posts
Once a public post appears in your search results, you can:
Tag the conversation
Route it via workflows or automations
Important Limitations to Be Aware Of
Due to Threads’ API limitations, keep the following in mind:
Daily search quota:
You can run up to 2,200 keyword searches per Threads account in a rolling 24-hour window. Each search counts against your quota for a full 24 hours.Quota is shared across tools:
If you're using multiple apps to search Threads (e.g. BrandBastion + another platform), those apps share the same quota.Repeated searches still count:
Searching the same keyword multiple times still consumes your quota each time.Empty searches don’t count:
If a keyword returns no results, it won’t use up your quota. Try shortening or refining your keyword if nothing comes up.Sensitive keywords won’t return results:
Threads automatically filters out posts containing sensitive or offensive terms. If you suspect a keyword should work but isn’t returning results, it may be blocked.Replying on Threads is not yet supported.