Listening to hashtags extends your visibility beyond direct @mentions, giving you a richer, more accurate picture of audience conversations and brand perception on Instagram.
With this feature, you can track brand, product, campaign, and trend hashtags to surface valuable insights and opportunities.
How to Start Listening to Hashtags
Contact Support: To activate hashtag listening add-on, reach out to our support team.
Add Hashtags:
Go to Analyze > Listening Sources.
Click Add New Hashtag and input the hashtag you want to monitor.
Use Cases
Brand Hashtags
Track hashtags like #BrandName to capture brand mentions when users don’t directly tag you.
Use this to:
Understand brand perception.
Monitor unsolicited customer feedback.
Product Hashtags
Monitor product-specific hashtags like #ProductName to gauge feedback on individual products.
Use this to:
Measure product popularity.
Identify loyal users and advocates.
Campaign Hashtags
Follow hashtags like #CampaignName tied to your promotions or contests.
Use this to:
Track engagement and participation rates.
Analyze user-generated content for campaign optimization.
Industry and Trend Hashtags
Stay ahead by monitoring broader industry hashtags.
Use this to:
Discover emerging trends.
Spot potential advocates and conversation opportunities.
Key Benefits
Earned Volume and Peaks
Measure organic hashtag activity to:
Track brand awareness growth.
Identify engagement spikes tied to events or campaigns.
Sentiment Analysis
Gain a full-spectrum view of brand sentiment by:
Monitoring conversations beyond direct mentions.
Capturing both positive and negative feedback.
Advocate Discovery
Identify and engage with users actively promoting your brand, even if they don’t tag you directly.
API Limitations You Need to Know
Be aware of these Instagram API rules when using hashtag listening:
30 unique hashtags max per Instagram Business account over a rolling 7-day period.
Re-querying the same hashtag within 7 days does not count against your limit, but it also does not reset the 7-day window.
Hashtagged Stories are not supported.
Commenting on hashtag-discovered media objects via the API is not allowed.
Emojis in hashtag queries are not supported.
Sensitive or offensive hashtags may cause a generic API error response.