Reach out to your CSM to get access to this feature
Where to find it
Go to Profile → Assets → Listening Sources
Click Add Source
➕ Add a Listening Source
Use this modal to set up new hashtag tracking:
Choose Asset
Select the brand asset you want to associate the hashtag with.Enter Hashtag
Add the hashtag you want to track (e.g.#mybrand).
No@or#prefixes needed — the system will handle formatting.Click Add new source to activate listening.
🚨 Avoid duplicate hashtag listening
A hashtag only needs to be added once per platform, not once per asset.
Best practice
Add 1x Instagram hashtag to cover all Instagram posts.
Add 1x TikTok hashtag to cover all TikTok posts.
The data is identical regardless of which asset the hashtag is associated with. All assets will reference the same underlying stream of public posts.
📌 Current support
Instagram hashtags
TikTok hashtags
YouTube keywords are currently unavailable.