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Media Upload Types and Size Limits

Updated over 10 months ago

Instagram

BrandBastion supports the following media file types and sizes for Instagram. The limits are established by Meta's API.

Images

  • Max. Number of Images Per Post: 10

  • Max. Image Size: 8MB

  • Supported File Types: .jpg

  • Aspect Ratio range: Must be within a 4:5 to 1.91:1

  • Minimum width: 320 (will be scaled up to the minimum if necessary)

  • Maximum width: 1440 (will be scaled down to the maximum if necessary)

  • Height: Varies, depending on width and aspect ratio

  • Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB.

Video

  • File Type: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.

  • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).

  • Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.

  • Frame rate: 23-60 FPS.

  • Picture size: Maximum columns (horizontal pixels): 1920

  • Required aspect ratio is between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or blank space.

  • Video bitrate: VBR, 25Mbps maximum

  • Audio bitrate: 128kbps

  • Duration: 15 mins maximum, 3 seconds minimum

  • File size: 1GB maximum
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Facebook

BrandBastion supports the following media file types and sizes for Facebook. The limits are established by Meta's API.

Images

  • Max. Number of Images Per Post: 10

  • Max. Image Size: 8MB

  • Supported File Types: .jpg and png

Video

  • File type: MOV, MP4 or AVI

  • Aspect Ratio: 9x16, 16x9

  • File size: 1GB maximum

  • Sample Rate: 48 kHz

  • Channel Layout: Stereo or Mono

  • Codec: AAC

  • Bit Rate: up to 256 kbps


TikTok

BrandBastion supports the following media file types and sizes for Tiktok. The limits are established by TikTok's API.

Video

  • File type: MOV, MP4 or WebM

  • Supported codecs: H.264 (recommended), H.265, VP8, VP9

  • Framerate restrictions: Minimum of 23 FPS

    Maximum of 60 FPS

  • Picture size restrictions

    • Minimum of 360 pixels for both height and width

    • Maximum of 4096 pixels for both height and width

  • File size: 4GB maximum

  • Duration restrictions: All TikTok creators can post 3-minute videos, while some have access to post 5-minute or 10-minute videos.


LinkedIn

BrandBastion supports the following media file types and sizes for LinkedIn.

Images

  • Max. Number of Images Per Post: 20

  • Max. Image Size: 5MB

  • Supported File Types: .jpg and .png

Video

  • Maximum file size: 5GB

  • Minimum file size: 75KB

  • Maximum video duration: 15 minutes

  • Minimum video duration: 3 seconds

  • Resolution range: 256x144 to 4096x2304

  • Aspect ratio: 1:2.4 - 2.4:1

  • Frame rates: 10fps - 60 fps

  • Bit rates: 192 kbps - 30 Mbps

Document

  • Supported File Types: PDF

  • Maximum file size: 100MB

  • Maximum number of pages: 300


X (fka Twitter)

BrandBastion supports the following media file types and sizes for LinkedIn.

Images

  • Max. Number of Images Per Post: 4

  • Max. Image Size: 5MB

  • Supported File Types: .jpg, .png

GIF

  • Resolution should be <= 1280x1080 ( width x height)

  • Number of frames <= 350

  • Number of pixels (width height num_frames) <= 300 million

  • File size <= 15Mb

Video

Recommended:

  • Video Codec: H264 High Profile

  • Frame Rates: 30 FPS, 60 FPS

  • Video Resolution: 1280x720 (landscape), 720x1280 (portrait), 720x720 (square)

  • Minimum Video Bitrate: 5,000 kbps

  • Minimum Audio Bitrate: 128 kbps

  • Audio Codec: AAC LC

  • Aspect Ratio: 16:9 (landscape or portrait), 1:1 (square)
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    Required:

  • Frame rate must be 60 FPS or less

  • Dimensions must be between 32x32 and 1280x1024

  • File size must not exceed 512 mb

  • Duration must be between 0.5 seconds and 140 seconds

  • Aspect ratio must be between 1:3 and 3:1

  • Pixel aspect ratio: Must have 1:1 pixel aspect ratio

  • Only YUV 4:2:0 pixel format is supported

  • Audio must be AAC with Low Complexity profile. High-Efficiency AAC is not supported

  • Audio must be mono or stereo, not 5.1 or greater

  • Must not have open GOP

  • Must use progressive scan



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