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Supported Publishing Formats by Platform on BrandBastion

This guide outlines what’s currently supported and what’s not available via the API for publishing content on BrandBastion.

Updated over 3 months ago

✅ Core Publishing Capabilities (All Platforms)

  • Cross-post to multiple platforms at once

  • Customize captions and images per platform

  • Preview posts while adding media

  • See validations in real time across all selected platforms

  • Weekly calendar view with holidays

  • Filters for weekly calendar view: platforms, asset/profile, post ID/URL, post caption keywords, publishing status

  • Post now, schedule ahead, or save as draft

  • AI caption generation with custom prompts

  • Add post tags to group campaigns and filter engagement

  • Edit/delete scheduled and draft posts from calendar

  • See post failures in calendar view with retry options

  • Get in-app notifications when posts fail

  • Mobile-friendly posting

  • Role-based permissions for only being able to save drafts

  • Internal notes/collaboration for scheduled/posted/drafts

  • AM/PM or 24H display based on user region

  • Browse 250+ social media holidays directly in the composer


Platform Support & Formats

Facebook

  • Media: Image, Video, Multi-image, Text-only, Link

  • Validations:

    • At least one media or text required

    • Image size limit: 3MB | Video: 1GB

    • Max 10 media files

    • Supported formats: JPG, PNG, MP4, MOV

    • Min resolution: 600px

    • Only one video allowed per post

    • Character limit: 63,206


Instagram

  • Media: Image, Carousel, Reels, Story (image or video)

  • Validations:

    • At least one image or video required (no text-only posts)

    • Hashtag limit: 30

    • Caption limit: 2,200 characters

    • Story video duration: 3–60 sec

    • Story video size: max 100MB

    • Min resolution: 600px

  • Extras:

    • Upload a custom Reel cover

    • Add geolocation

    • Tag accounts in images

    • Publish collaboration posts

    • Tag products in posts

⛔ Not available via API: Alt text for images, story stickers/links


TikTok

  • Media: Video

  • Validations:

    • Caption limit: 400 characters

    • Duration: 3s–10 min

  • Options:

    • Enable/disable: comments, duets, stitches

    • Add content disclosure (own brand or branded partnership)


LinkedIn

  • Media: Image, Video, Multi-image, Text-only, Links, PDFs (rendered as carousels)


Twitter/X

  • Media: Image, Video, Multi-image, Multi-video, Text-only, Links

  • Validations:

    • Max 280 characters

    • Video size limit: 512MB


YouTube

  • Media: Long-form video, Shorts

  • Options:

    • Add tags

    • Set content as made for kids

    • Add to playlist

    • Upload custom thumbnail

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