📌 Note: Pair these filters with Astra for fast, pattern-based analysis across high-volume data.
🎯 Spot Customer Pain Points
Use when you want to identify recurring complaints or product friction.
Sentiment: Negative
Keywords:
dislike, I wish, hate, despise, detest, loathe, expensive, payment, I need, issue, error, difficult, hard, strenuous, demanding, tough, arduous, terrible, awful, dreadful, atrocious
💖 Discover Brand Advocates & Product Love
Find organic product endorsements and vocal brand fans.
Sentiment: Positive
Keywords:
love, like, amazing, adore, best, perfect, great, recommend, approve, good, excellent, favorite, exceptional, extraordinary, outstanding
❓ Uncover Common FAQs
Pinpoint what customers repeatedly ask about.
Keywords:
price, shipping, deliver, coupon, payment, return, order, promo, opening hours, refund, subscription, delivery, question
💡 Tip: Add your most frequent support topics to this list to tailor results.
🛠️ Flag Customer Service Issues
Catch unresolved support problems and fulfillment delays.
Sentiment: Negative
Keywords:
order, delay, service, sale, request, deliver, wait, ship, send, return, refund, customer service, customer support, assistance, help, client care, complaint, process, experience, transaction, purchase, time, shipping, issue, problem
💸 Do a Price Sensitivity Scan
Gauge how customers feel about pricing, cost, and value.
Keywords:
price, cost, pricing, fee, payment, expensive, cheap, costly, value, high-priced, high-cost, budget, overpriced, charge, rate, money, inexpensive, affordable, low-price, low-cost, expense, finance, tariff, fair
⭐ Analyze User Reviews
Surface user-generated feedback and experiences.
Keywords:
liked, hated, tried, recommend, experience, product, service, purchased, bought, purchase, received, order
📥 Discover Customer Wants & Needs
Uncover unmet desires and product requests.
Keywords:
wish, want, prefer, bring, need, desire, must, crave, please, require, demand, longing, long for, essential
👑 Find Top Brand Advocates
Spot loyal fans and power commenters.
Go to Overview
Filter by Positive Sentiment
Scroll to Top Commenters
Click usernames to explore their full comment history
🚨 Identify Top Brand Critics
See who’s most vocal with negative feedback.
Go to Overview
Filter by Negative Sentiment
Scroll to Top Commenters
Click usernames to see all critical interactions
📊 Compare Sentiment by Platform
Understand where positive sentiment is strongest.
Navigate to Analyze > Sentiment Details
Filter by Positive Sentiment
Scroll to Platform Breakdown
🌐 Compare Sentiment by Language
Spot where your messaging resonates best.
Go to Search
Remove Language Filters
Filter by Positive Sentiment
Scroll to Platform Breakdown > Switch to Language tab
💡 Tip: Use this for campaign localization and ad targeting insights.
📈 Track Campaign Sentiment Trends
Compare performance across campaigns, ad sets, or ads.
Campaign Filter: Select campaigns to compare or leave blank to see the top most commented campaigns
Sentiment Filter: Positive
Scroll to Platform Breakdown > Switch to Campaign tab
💡 Tip: You can also apply this view to Ad Sets and Ads.