We run influencer ads on TikTok using Spark Ads (authorization codes). Will you get comments from those?
Yes! We can capture comments from Spark Ads even when they’re published through an influencer’s account using an authorization code.
Note: Replies to those comments will come from the influencer’s account (the one where the ad is running), not from your brand’s account. This is a TikTok API limitation.
Can I prioritize certain messages or users?
Absolutely. You can tag messages as “High Priority” based on your criteria. You can use priority rules layered on top of filters, for example:
Escalate users with high follower counts on Instagram
Prioritize certain keywords (e.g., urgent, refund)
Route specific user handles or accounts faster (e.g. a list of influencers your brand is working with)
You can also sort by oldest first, or set up real-time alerts for messages containing certain keywords or tags—ensuring nothing slips through the cracks.
Why does a TikTok ad comment show "sponsored content" as the responder instead of the brand's username?
When replying to comments on TikTok ads through the BrandBastion platform, responses may show as "sponsored content" instead of the brand's username. This is consistent with TikTok’s native behavior for ad comments managed through their Ads Manager. Here's how it works:
In the Web App: Responses show as "replying as sponsored content," which aligns with how TikTok labels replies to comments on ads if you reply from TikTok Ads Manager.
In the Mobile App: Responses appear as though they were sent by the brand name directly.
This behavior is determined by TikTok's platform settings and applies both natively and when using BrandBastion.
If I reply to a comment on a TikTok influencer’s post (used in one of our brand’s ads), who is the reply from?
The reply will come from the influencer’s account—not your brand.
When an ad uses a non-owned post (i.e., a creator’s original video), all replies to comments on that post via the API will appear as if they were sent by the influencer.
Can BrandBastion crawl comments on Partnership Ads on Meta?
It depends on which identity is selected as the first identity in the ad setup, since this controls which Meta asset the ad technically runs through.
✅ Your brand as the first identity
If the first identity is the account or social profile you connected to the BrandBastion platform (visible under Assets > Organic), we can crawl and moderate comments on the ad.
❌ Influencer as the first identity
If the first identity is an account that is not connected to the BrandBastion platform, we can’t access or moderate the comments. Meta only provides visibility for connected identities.
❌ Dynamic identity
When dynamic identity is selected, Meta automatically chooses which identity to display in the ad header based on performance signals.
Because this selection is dynamic—and may use an account that’s not connected—we can’t guarantee coverage for these ads.
📌 Tip: To ensure BrandBastion can moderate comments, always make sure the connected account is listed first in the identity section. You can confirm this in the Partnership ad preview before publishing.