Can I moderate TikTok influencer ads (Spark Ads) without organic access?
Yes, we capture and moderate comments on Spark Ads even if you don’t have organic access to the influencer’s account.
As long as the ad is running with an authorization code, BrandBastion can ingest and moderate comments on it.
📌 Note: Replies to those comments will appear from the influencer’s account, not your brand’s. This is a TikTok API limitation and applies to all Spark Ads.
Can I prioritize certain messages or users?
Absolutely. You can tag messages as “High Priority” based on your criteria. You can use priority rules layered on top of filters, for example:
Escalate users with high follower counts on Instagram
Prioritize certain keywords (e.g., urgent, refund)
Route specific user handles or accounts faster (e.g. a list of influencers your brand is working with)
You can also sort by oldest first, or set up real-time alerts for messages containing certain keywords or tags—ensuring nothing slips through the cracks.
Why does a TikTok ad comment show "sponsored content" as the responder instead of the brand's username?
When replying to comments on TikTok ads through the BrandBastion platform, responses may show as "sponsored content" instead of the brand's username. This is consistent with TikTok’s native behavior for ad comments managed through their Ads Manager. Here's how it works:
In the Web App: Responses show as "replying as sponsored content," which aligns with how TikTok labels replies to comments on ads if you reply from TikTok Ads Manager.
In the Mobile App: Responses appear as though they were sent by the brand name directly.
This behavior is determined by TikTok's platform settings and applies both natively and when using BrandBastion.
If I reply to a comment on a TikTok influencer’s post (used in one of our brand’s ads), who is the reply from?
The reply will come from the influencer’s account—not your brand.
When an ad uses a non-owned post (i.e., a creator’s original video), all replies to comments on that post via the API will appear as if they were sent by the influencer.
Can BrandBastion crawl comments on Partnership Ads on Meta based on the publishing account / first identity?
It depends on which publishing account (first identity) is selected in the ad setup. BrandBastion can only ingest and moderate ad comments when the publishing account is the client asset connected in BrandBastion.
✅ Client’s connected brand account as the publishing account (first identity)
If the first identity is the account or social profile you connected to the BrandBastion platform (visible under Assets > Organic), we can crawl and moderate comments on the ad.
Note: If BrandBastion doesn’t have that publishing account connected, we have no authenticated access to the ad identity and cannot ingest or moderate the comments.
❌ Creator, influencer, partner brand, or any non-connected account as the publishing account (first identity)
If the first identity is a creator, an influencer, a partner brand, or any other account not connected to BrandBastion, we can’t crawl or moderate the comments. Meta only provides visibility and moderation access for ads running through identities that are connected.
❌ Dynamic identity
When dynamic identity is selected, Meta may switch the publishing identity shown in the ad header based on performance signals. Because the publishing identity can change to an account that’s not connected in BrandBastion, we can’t guarantee comment ingestion or moderation coverage for these ads.
Tip: To help ensure coverage, set the connected account as the publishing account (first identity). Confirm this in the Partnership Ad preview before publishing.
Can BrandBastion moderate comments on YouTube influencer ads?
Moderation, including hiding comments is only possible if the influencer grants channel access, as YouTube only allows moderation actions from the channel owner. This is a YouTube API limitation.
📌 For moderation on influencer content, either host the video on your brand’s channel or request access from the influencer.