Can I prioritize certain messages or users?
Absolutely. You can tag messages as “High Priority” based on your criteria. You can use priority rules layered on top of filters, for example:
Escalate users with high follower counts on Instagram
Prioritize certain keywords (e.g., urgent, refund)
Route specific user handles or accounts faster (e.g. a list of influencers your brand is working with)
You can also sort by oldest first, or set up real-time alerts for messages containing certain keywords or tags—ensuring nothing slips through the cracks.
Why does a TikTok ad comment show "sponsored content" as the responder instead of the brand's username?
When replying to comments on TikTok ads through the BrandBastion platform, responses may show as "sponsored content" instead of the brand's username. This is consistent with TikTok’s native behavior for ad comments managed through their Ads Manager. Here's how it works:
In the Web App: Responses show as "replying as sponsored content," which aligns with how TikTok labels replies to comments on ads if you reply from TikTok Ads Manager.
In the Mobile App: Responses appear as though they were sent by the brand name directly.
This behavior is determined by TikTok's platform settings and applies both natively and when using BrandBastion.
If I reply to a comment on a TikTok influencer’s post (used in one of our brand’s ads), who is the reply from?
The reply will come from the influencer’s account—not your brand.
When an ad uses a non-owned post (i.e., a creator’s original video), all replies to comments on that post via the API will appear as if they were sent by the influencer.