🔄 What This Workflow Does
The Change Sentiment Workflow updates the sentiment of a comment when specific conditions are met — such as keyword matches or tag triggers. Use it to:
Shape sentiment around brand-specific expressions
Reflect industry context more accurately
Refine reporting
💡 Smart Use Cases
Deploy the workflow to handle high-impact scenarios:
Flag competitor praise as negative
Example: “I love [Competitor Brand]” → Sentiment: Negative
📌 Note: For Reputation and Engage clients, this is applied by default. Only set this up manually if you're on an Essential plan.
Amplify viral-style praise
Comments like “[Name in the photo] >>>>” may default to Neutral, but you can reclassify them as Positive to capture fan enthusiasm.Reframe community-specific expressions
Example: “I’m dying 😩 those 60 seconds killed me”
→ In fitness, this shows intensity and engagement → mark as Positive
→ In healthcare, it may reflect dissatisfaction → mark as Negative
🧠 Why It Matters
Not all language fits textbook definitions of sentiment. Slang, sarcasm, and cultural tone vary by industry.
Use this workflow to:
Align sentiment signals with how your brand interprets audience tone
Support moderation and engagement teams with more relevant triggers
Keep reporting sharp — especially in campaigns and quarterly reviews
⚙️ Set It Up
To configure a Change Sentiment Workflow:
Go to the Workflows section
Select Change Sentiment from the dropdown
Define your conditions (keywords, tags)
Choose the new sentiment label: Positive, Neutral, or Negative
Save and activate
📌 Always test your rule with real comment examples before rolling out broadly.