If you don't see this feature, reach out to your CSM to get it activated for you.
Why Comment Likes Matter
Likes on a comment signal traction. Whether it’s excitement, frustration, or humor — the more likes, the more visible and influential the comment becomes. This makes them a key signal for both engagement and escalation workflows.
🔍 Use Cases
Spot viral engagement: Surface comments with 500+ likes to track what’s resonating.
Prioritize replies: Focus moderation and community management on high-traction comments.
Monitor sentiment impact: Measure how many people agree with negative or positive comments.
How to Filter Comments by Like Count
Use filters to find comments within specific like thresholds.
Steps:
Go to the Filters section.
Select Comment likes.
Choose the threshold(s) you want — e.g., “50,001–75,000”, “Over 100,000”.
View only the comments within that engagement band.
💡 Tip: Use this with a Sentiment filter to isolate high-like negative or positive comments.
Set Up Alerts for High-Like Comments
Create workflows that notify your team when a comment crosses a set like threshold.
Steps:
Go to Workflows.
Create a new alert.
In the Triggers, choose:
Comment likes > set your threshold (e.g., “Over 10,000”)
Define your alert recipients.
Save and activate.
📌 Best Practice:
Build two separate workflows:
One for Positive/Neutral sentiment → Engage, amplify, or highlight.
One for Negative sentiment → Escalate to support or brand protection teams.
Each should trigger different actions.
When to Use This
During campaign launches or crisis events
To amplify brand love or contain misinformation
To optimize moderation workflows and avoid missing viral moments
Updates to Comment Likes
Here’s how we keep comment like counts accurate across platforms:
Facebook
Comment like counts update in real time. Every time someone likes a comment, we receive an event from Facebook and immediately reflect the new total in your dashboard (counting towards the threshold)
Instagram (Coming Soon)
Instagram comment likes update periodically. When a post gets a new comment, we trigger a refresh that updates all existing comments and their like counts (up to 10,000 per post). Instagram like counts won’t appear instantly — they refresh based on post activity.