How to Use the Outbound Inbox Settings

Exclude competitor mentions
Avoid giving visibility to posts that also promote your competitors.
→ Example: Add competitor brand names to the Exclude field in your keyword filters

Filter out sensitive or off-brand content
Keep your inbox clean of political topics or controversial discussions that aren’t aligned with your brand voice.
→ Example: Exclude terms like “election”, “boycott”, or other flagged terms

Surface posts from users with large followings
On Instagram mentions, you can filter by follower count to focus on creators with real reach.
→ Great for identifying organic influencer or ambassador opportunities

Combine brand mentions with strong intent signals
Only show posts where your brand is mentioned and paired with a word like “recommend”, “gift”, or “love”.
→ Perfect for prioritizing customer praise or conversion-ready mentions

Refine hashtag results with contextual keywords
Go beyond just tracking the hashtag — make sure the surrounding message aligns with your goals.
→ Example: Only show #YourBrand when “review” or “best ever” is mentioned in the caption

Filter by positive sentiment
Prioritize content where the tone is clearly positive.
→ Helps focus community management and outreach efforts on supporters, not critics

Industry
Narrow down trends to your vertical — like Beauty, Skincare, or Fitness

Genre (for trending audio)
Filter by the type of music driving the trend — from pop and hip hop to electronic or indie

Location
Focus on the markets that matter most to your brand — global or regional

Date Range
Limit to the last day or 7 days to catch trends while they’re still gaining traction