Outbound Opportunities Inbox
You can now track and act on all types of outbound opportunities directly from the Outbound Inbox. Monitor post mentions, comment mentions, hashtags, and keywords across platforms — plus discover what’s trending on TikTok, even if it doesn’t mention your brand. Define filters to surface what matters most and take action right from the inbox.
Use cases
Engage with earned media:
Find customers or creators talking about your brand in captions, comments, and stories
Reply to comment mentions that might otherwise go unnoticed
Prioritize outreach by sentiment or visibility
Spot and act on cultural trends:
Discover viral TikToks using trending hashtags or audio
Use filters to focus on your industry or local markets
Inspire your next campaign by jumping on what’s already taking off
Batch reply with AI or saved replies
You can now respond to multiple comments at once using AI-generated replies or pre-approved saved replies. Whether you want to personalize replies at scale or speed up repetitive responses, this feature gives you full control and flexibility. Simply select a group of comments, choose your reply method, and respond in one click.
Use cases:
Respond at scale:
Reply to hundreds of similar comments with personalized variations
Use saved replies for quick answers to FAQs across ad campaigns
Combine human review with AI to approve responses in bulk before publishing
Filter posts by owned vs. non-owned content
We’ve added a new format filter to the Posts tab that lets you quickly distinguish between owned and non-owned posts. Whether you’re reviewing performance of your published content or monitoring earned media, this filter makes it easier to focus on what matters most.
Use cases:
Focus your analysis:
Review only your brand’s organic and paid posts
Monitor earned mentions and tagged content separately
Streamline workflows for different teams (e.g. paid, community, PR)
Mark comments or messages as replied outside the platform
Mark a comment or message as replied, even if you responded on the native social platform. This ensures BrandBastion's dashboard accurately reflects engagement status, avoids double replies, and provides a clear record of actions taken—even when replies are made externally. You can also attribute the response to a teammate and log the reply time for better collaboration and accountability.
Use cases:
Reply tracking: Keep your team aligned by marking externally handled replies to avoid duplicated responses.
Performance attribution: Assign replies to the correct person, even if they were sent outside BrandBastion.
Audit clarity: Maintain a full picture of engagement actions for reporting or customer care reviews.
Listen to TikTok hashtags
You can now track and analyze two types of hashtags on TikTok: verified brand hashtags and any hashtag containing your TikTok handle. This helps you monitor organic engagement, detect emerging UGC trends, and find high-performing creator content tied to your brand—whether or not your brand was directly mentioned.
Use cases
UGC discovery: Spot new videos using brand-related hashtags, even if you’re not tagged.
Campaign tracking: Monitor how many creators join a hashtag campaign you launched.
Reputation insights: See how your handle is being used in unofficial posts
New Single Sign-On login flow
Teams using SSO can now log in faster directly from the login page. This update also improves reliability for enterprise teams managing multiple users and roles.
Use cases
Faster team access: Team members can log in instantly using their work credentials.
