Reply Enhancer Tools: Modify tone, check grammar, translate, and more
You can now polish your replies instantly using built-in enhancements. After writing a reply, choose from a menu of smart options like tone modification, grammar and typo checks, language matching, translation, or length adjustments—no need to rewrite from scratch.
Use cases
Polish responses faster:
Improve spelling and grammar in one click
Match tone to your brand voice or user intent
Translate or simplify replies for global audiences
Send brand replies to Astra: audit your replies in Astra
You can now send your brand’s replies to Astra to audit tone, quality, and alignment with your voice. Use this to spot inconsistencies, track improvement over time, and train better future prompts.
Use cases
Improve brand voice consistency:
Review replies written by different team members
Detect mismatches in tone or formality
Train Astra to recommend better replies
See likes on Instagram & TikTok comments
See how many likes each comment has received on Instagram and TikTok directly within the BrandBastion platform. This makes it easier to spot which comments are resonating with the audience — whether it's praise, criticism, or community jokes that gain traction.
Use cases
Prioritize replies: Focus on comments with high visibility and engagement
Identify top sentiment drivers: Spot which feedback or praise is getting traction
Trend detection: Catch viral jokes or common themes early by monitoring liked comments
Engage Library inside Control Panel
You can now find your saved replies and AI prompts directly inside the Control Panel. No more switching tabs or hunting for responses — everything is organized in one place so you can manage, edit, and reuse content efficiently.
Use case
Centralize assets: Keep all your engagement content easily accessible in one spot
Track usage of reply efficiency tools
A new dashboard section under Agent Performance shows how your team is using time-saving reply tools like AI replies, saved replies, and batch mode. See how many replies were completed with each method, and whether usage is trending up or down. It’s an easy way to monitor adoption and impact of productivity features.
Use cases
Optimize workflows: Compare tool usage to spot areas for coaching or enablement
Prove ROI: Share visibility into how reply automation is being used over time
See how much time you’re saving with BrandBastion
A new report shows exactly how many hours your team is saving by using BrandBastion’s automations and engagement tools — including replies, moderation, tagging, sentiment analysis, and more. Each feature’s impact is now quantified based on how often it’s used and how much time it saves per message.
Use cases
Prove ROI:Share clear data on how BrandBastion saves your team time
Optimize tool usage: Identify which features drive the most efficiency
Benchmark performance: Track time saved over time to measure operational improvements
Choose how many messages to auto-assign
You can now control how many messages are assigned to you at a time — from 1 to 25 — when using the “Assign to me” feature. Set a default number for faster workflows, or let team members adjust it manually each time before assigning.
Use cases
Improve workflow control: Let agents choose how many messages they can handle at once
Reduce overload: Avoid assigning too many messages in one go
Customize team workflows: Adjust assignment preferences based on team capacity and shift
Filter certain hashtags inside Trending Hashtags
You can now refine your Trending Posts feed by including or excluding specific hashtags. Whether you're tracking industry trends, avoiding competitor content, or filtering out irrelevant topics, this update gives you more control over the content surfaced in your outbound inbox.
Use cases
Competitive monitoring: Exclude competitor hashtags to avoid engaging with their content
Focused engagement: Track trending posts with specific campaign hashtags only
Clean up noise: Remove general or irrelevant hashtags that clutter your trending feed
New workflow to mark parent comments as replied outside the platform
Our new workflow allows BrandBastion to automatically detect when a reply was sent outside the platform (e.g., directly on Instagram or TikTok) and mark the parent comment as "replied" within the platform.
Use cases
Avoid duplicate replies:
Automatically track replies made natively on social platforms
Keep inboxes accurate and clean
Ensure conversation visibility across teams
New message timing distribution chart
A new chart shows when your account receives the most messages, broken down by day and time. Use this data to optimize staffing, response time, and scheduling decisions.
Use cases
Optimize resourcing and replies:
Identify peak traffic hours
Align team shifts with message volume
Know when users are most engaged
Astra: full screen option
Analyze in full focus with Astra’s full-screen view
You can now expand Astra to a full-screen view for distraction-free analysis and easier navigation through complex insights.
Use cases
Deep dive into insights:
Review large conversation clusters
Focus on content or sentiment tags
Present Astra findings in meetings
Set user default for AI reply prompts
In addition to company-level default prompts, individual users can now set their own default prompt for replies. Your personal setting will override the company default for your account.
Use cases
Customize your workflow:
Speed up your most-used tone or format
Maintain a personal writing style
Reduce clicks when generating replies
Post analysis for earned posts
We will run AI post analysis for earned media posts (even those not published by your brand). This includes posts that mention your brand in captions, #hashtags or tags.
Use cases
Expand your brand visibility:
Analyze influencer or fan posts
Track sentiment around brand mentions
Identify valuable UGC
AI Onboarding With Scout
Scout, our AI-powered setup specialist, simplifies the onboarding process by providing step-by-step guidance. This ensures a seamless setup, reduces time spent on configuration, and helps users adopt best practices from day one.
Use cases:
Faster onboarding: Users can get set up quickly with guided prompts.
Best practices from the start: Scout recommends optimal settings based on user needs.
Threads support for monitoring, reply, hide, and keyword discovery
Reply to and hide comments on your brand’s Threads posts. This allows you to deliver the same level of protection, care, and visibility on Threads as you do on other social platforms.
Use cases
Respond to questions and praise in Threads comments quickly and at scale.
Hide spam, harmful, or off-brand comments from Threads posts.
Threads support keyword monitoring
Listen for keywords to discover and engage with new conversations—even if your brand isn’t tagged.
Use cases
Discover untagged Threads posts using keywords and reply directly.
Jump into relevant conversations tied to your industry, competitors, or campaigns.
Listen to YouTube Keywords (add-on)
Monitor brand mentions on YouTube with the upcoming ability to listen to keywords in video captions. This feature allows brands to track when a keyword is mentioned in a YouTube video’s caption, providing deeper insights into user-generated content and brand visibility on the platform.
Use cases:
Track brand mentions: Stay informed when your brand or product is mentioned in YouTube video captions.
Discover UGC opportunities: Identify creators discussing your brand to engage or collaborate.
Monitor sentiment: Analyze video captions to understand how your brand is being perceived.
