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Create and Use Asset Groups

Organize assets by region, team, client, or brand to streamline workflows and reporting.

Updated over 3 months ago

How to Create an Asset Group

  1. Navigate to My Account > Assets

  2. Click the Asset Groups tab

  3. Click on Create asset group

  4. Name your group (e.g. “Brand US” or “Client A – Paid”)

  5. Select the assets you want to include

Groups can include any mix of ad accounts, pages, or profiles tied to your BrandBastion setup.

Smart Ways to Group Assets

Use asset groups to match how your business operates. Some proven approaches:

  • By region or language
    Ideal for companies managing assets across different countries or markets
    ​Example: Brand UK / Brand US / LATAM

  • By internal team or strategy
    Separate paid, organic, or support operations
    ​Example: Paid Team / Organic Social / CX Ops

  • By client (agencies and service providers)
    Keep each client’s assets contained
    ​Example: Client A / Client B

  • By brand (multi-brand portfolios)
    Useful for businesses with distinct sub-brands
    ​Example: Skincare Line / Wellness Brand / Apparel

💡 Tip: Asset Groups make it easier to filter performance reports, assign tag triggers, and configure alert rules by team or market.
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