Build smarter, multi-step reply workflows
Create sophisticated reply automations faster with pre-built templates, a visual workflow preview, and follow-ups that respond to what happens next. Start with recommended settings, review the complete journey before activating it, and build multi-step conversations that adapt based on whether and how someone replies.
a) Reply templates
Choose a template that matches what you want to automate, with the main settings already pre-filled. Templates include Ready to send, Comment to DM automation, Reply automatically, DM Chatbot, Customer feedback, and Custom workflow. Comment to DM automations also include more specific starting points for sending a link or offer, capturing emails, or building your own flow.
b) Preview for reply workflows
See the entire conversation flow in a visual preview as you build it, including the initial reply, follow-up messages, delays, conditions, and branches. This makes it easier to understand what each person will receive and check every possible path before activating the workflow.
c) Follow up based on their reply
Create branches that send different follow-up messages depending on what the person says. Define the words or phrases associated with each branch, and BrandBastion sends the appropriate next message when their response matches.
Smarter Outbound prioritization
Finding the right outbound opportunities is now faster with new filters, broader post analysis, and priority sorting. Filter posts by creator follower count, include or exclude topics detected in post analysis, and prioritize the brands and hashtags that matter most to your strategy. Post analysis is also expanding across more US and UK Fashion and Beauty subcategories, including Other fashion, Outfits, Beauty, Beauty services, Hair care, and Other beauty, helping BrandBastion generate relevant AI comment suggestions for many more posts.
Use cases:
Focus on higher-value posts from creators with larger audiences
Exclude sensitive or off-brand topics such as politics or religion
Surface posts featuring your brand, competitors, or strategic hashtags first
Where to find it: Go to Inbox → Outbound. Use the filters to narrow posts by follower count or post-analysis topics, and use priority sorting to surface your most important brands and hashtags first.
User groups
Organize users into reusable groups so teams can be managed together across BrandBastion. Groups can be used for assignments, filters, approvals, workflows, reporting, and visibility, with the option to also manage permissions at group level. Users can belong to multiple groups, and when multiple permission-enabled groups apply, their access is combined using the most permissive permissions.
Use cases:
Create groups such as Moderation, Customer Care, or Content & Publishing and assign the whole team at once
Manage permissions centrally for teams instead of updating users individually
Use groups in filters, workflows, approvals, assignments, and reporting
Where to find it: Go to Company settings → Users & Groups to create and manage groups. Once created, groups also appear alongside individual users in supported user selectors across BrandBastion, including Assigned to, Saved filters, Activity, Agent activity, Workflows, Approvals, and Assign to.
Ready to send: more reply types, fewer extra steps
Ready to send now supports more ways to handle approved and pending replies.
Edit replies directly: Pending replies are now editable inline, so users can make changes immediately without opening a separate Edit action.
Public and private replies: For Facebook and Instagram comments where both options are supported, Ready to send can now generate both public and private replies.
Copy & go for non-repliable conversations: When BrandBastion cannot send the reply directly due to API limitations (such as for Instagram hashtag mentions, media tags, X keyword mentions), users can use Copy & go to post to copy the prepared reply and open the original content to respond natively.
Use cases:
Quickly edit an AI reply directly before sending it
Send the right combination of public and private replies from Facebook and Instagram workflows
Use prepared replies for non-repliable conversations without manually recreating the response
Approval, edit & reject rates per reply workflow
See which AI prompts and saved replies are performing well and which need refinement. Workflow-level reporting now shows how often each workflow is used, plus its approval, edit, and reject rates, making it easier to identify strong workflows that may be ready for more automation and underperforming ones that need tuning.
Use cases:
Identify AI prompts or saved replies with high edit or reject rates that should be refined
Find consistently high-performing workflows that may be good candidates for increased automation
Compare workflow performance over time and see whether changes are improving approval rates
Publish: Choose custom thumbnails for TikTok and Facebook videos
You can now control the thumbnail shown before your video plays when publishing to TikTok or Facebook. For TikTok videos, upload an image or choose a frame directly from the video. For Facebook videos, upload a custom cover image.
Where to find it: When creating or editing a TikTok or Facebook video post in Publish. TikTok lets you select a frame from the video or upload an image, while Facebook lets you upload a cover image.
Publish: Scroll through carousel post previews
Post previews are now scrollable when scheduling a carousel, so you can review every image or video in the post instead of seeing only the first one.
Publish: Add dates to draft posts
Assign a date and time to a post while keeping it in draft. The draft will appear in the Publishing calendar, making it easy to reserve content slots and plan your schedule before the post is ready to publish.
Use cases:
Block out dates and times for planned content
Build a content calendar before posts are finalized
Avoid scheduling multiple posts in the same slot
Where to find it:
Go to Publish, create or edit a post, select a date and time, then save it as a draft.
Publish: reorder carousels after uploading
After uploading images to a post, drag them into the order you want. The updated sequence will be used when the post is published.
Publish: see all previews for all platforms at the same time
See how your post will look across all selected platforms and publishing assets in one view. This makes it easier to review platform-specific previews and spot issues before publishing.