Competitor Benchmarking (Beta)
Introducing Competitor Benchmarking! Compare your brand's social media performance against competitors, discover what's driving their engagement, and understand how your brand stacks up across Instagram and X. From profile growth and top-performing content to share of voice, get a clearer picture of your competitive landscape in one place.
1. Compare profile and content performance
Track key metrics across your brand and competitor profiles, including followers, posts, reactions, comments, views, and engagement rates. Switch between individual profiles and brand-level views to identify who's leading and where your brand has opportunities to improve.
Use cases:
Benchmark your Instagram performance against key competitors.
Identify which competitors are generating the most engagement and compare average performance per profile.
Track differences in content performance across brands and profiles.
2. Discover competitors' top-performing posts
Explore the posts driving the most engagement across your brand and competitors. See post previews alongside metrics such as comments, reactions, views, and engagement rates. You can also compare content formats to understand whether competitors rely more on videos, images, or carousels.
Use cases:
Discover which competitor posts and content formats resonate most with audiences.
Identify successful content ideas and trends to inspire your social strategy.
Compare your content mix against competitors to uncover new opportunities.
3. Track your share of voice on X
Understand how much of the conversation your brand owns compared to competitors on X. Track conversation volume, compare each brand's share of voice, and visualize changes over time using your configured listening queries.
Use cases:
Measure your brand's visibility against competitors in relevant conversations.
Understand how campaigns, product launches, or industry events influence conversation volume.
Spot competitors gaining traction and identify shifts in brand visibility.
Where to find it: Analyze → Social Landscape → Social Competitors. Click Manage to add brands, competitor profiles, and X listening queries.
Posts Tab: A Better Way to Explore Your Content
We've refreshed the Posts tab to make it easier to explore your published content, understand performance, and find the posts that matter. With a new visual feed, more filtering options, and an at-a-glance performance summary, you can get from content to insights faster.
4. Explore posts in the new Feed View
Switch to the new Feed View to browse your published posts visually, with post previews and performance metrics together. It's an easier way to review your content without having to open each post individually.
Use cases:
Quickly browse published content across your social profiles.
Review visuals and performance metrics side by side.
Identify high-performing content without navigating away from the Posts tab.
5. Find posts faster with new performance filters
Narrow down your posts using minimum and maximum values for user comments, reactions, impressions, and reach. Easily surface content that meets your performance criteria, whether you're looking for viral posts or content that needs attention.
Use cases:
Find posts with unusually high engagement or reach.
Identify underperforming content for further analysis.
Focus your reporting on posts that meet specific performance thresholds.
6. See your performance at a glance
New performance widgets at the top of the Posts tab give you an immediate overview of your content. See total posts, reactions, shares, impressions, average Net Sentiment Score, average comments per post, engagement rate by reach, and average reach per post.
Use cases:
Quickly assess content performance without building a report.
Monitor engagement, reach, and sentiment in one place.
Get a high-level overview before diving into individual posts.
Where to find it: Analyze → Posts. Switch between table and Feed View, use the new performance filters, and explore the summary widgets at the top.
7. Get Alerts When Posts Reach Engagement Milestones
Stay informed when your published posts reach important performance thresholds. Configure alerts based on engagement or impressions so your team knows when content is gaining traction, without having to constantly check performance manually.
Use cases:
Get notified when a post reaches a defined engagement or impression threshold.
Spot high-performing content early and capitalize on its momentum.
Keep your team informed about important content milestones.
Where to find it: Configure post performance alerts in your alert settings for owned content.
8. Reply from Different Threads Profiles
You can now choose which connected Threads profile to use when replying to conversations. Whether you're responding to comments on your own content or joining conversations discovered through social listening, you have more flexibility to engage from the right brand account.
Use cases:
Respond to customer questions from a dedicated support profile.
Join relevant conversations discovered through social listening using the most appropriate brand account.
Manage multiple Threads profiles without switching between accounts.
Where to find it: Engage → Inbox. Open a Threads conversation and select the profile you want to reply from.
9. Like Instagram Comments Directly from Your Inbox
You can now like and unlike Instagram comments without leaving BrandBastion. A simple way to acknowledge positive feedback, show appreciation, and engage with your community without needing to write a reply.
Use cases:
Acknowledge positive comments and compliments with a like.
Engage with fans and community members more efficiently.
Quickly react to comments without switching to Instagram.
Where to find it: Engage → Inbox. Open an Instagram comment and use the Like action.
Publish: A Smoother Content Planning Experience
We've made several improvements to Publish to make planning, previewing, and scheduling content easier. From more flexible calendar views to better post previews and faster profile selection, these updates help you manage your publishing workflow more efficiently.
10. More Ways to View Your Content Calendar
Switch between weekly, list, and monthly views to plan your content in the way that works best for you. Review individual days, scan upcoming posts, or get a complete overview of your publishing schedule.
11. Easier Customization Across Multiple Profiles
Create content for multiple social profiles more easily with an improved experience for managing shared and customized content. Set default content for all profiles, customize captions and settings for individual profiles when needed, and easily reset to default to reuse shared content. Clear indicators help you see which profiles have customizations, making it easier to keep your content consistent while adapting it for each channel.
12. Preview Videos Before Publishing
Play videos directly in a pop-up player while creating or scheduling posts, so you can review your content without leaving the post composer.
13. Select from More Publishing Profiles
The profile picker now displays up to 250 profiles, making it easier for teams managing large numbers of social accounts to find and select where to publish.
14. See Your Scheduled Date at a Glance
The selected publishing date now appears directly in the post composer title, making it easier to keep track of when your content is scheduled to go live.
Use cases:
Plan campaigns and identify scheduling gaps using different calendar views.
Review video content before scheduling without leaving Publish.
Manage publishing across multiple profiles more efficiently.
Where to find it: Publish → Calendar and Post Composer.
15. Custom Domains for Shortened Links
Enterprise solution
Make shortened links feel like part of your brand. You can now configure your own custom domain for links generated through BrandBastion, including links shared in replies and links created with UTM tracking. Keep your links recognizable and consistent with your brand identity.
Use cases:
Share branded shortened links in social media replies and automated campaigns.
Create trackable UTM links using your company's own domain.
Maintain consistent branding across customer interactions and marketing campaigns.
Where to find it: Company Settings → Link Shortening
16. Discover Posts Worth Engaging With on TikTok
Finding relevant opportunities to join conversations just got easier. The new Worth Engaging tag helps you identify trending TikTok posts that may be a good fit for your brand to engage with, so your team can spend less time searching and more time participating in valuable conversations.
Use cases:
Discover trending TikTok posts that are relevant to your brand.
Prioritize outbound engagement opportunities with greater potential.
Help your team focus on conversations worth joining.
Where to find it: Engage → Outbound Inbox. Look for the Worth Engaging filter on top when reviewing trending TikTok posts.
17. Profiles: A Clearer View of Your Social Coverage
We've refreshed the Assets tab, now called Profiles, to make managing your connected social accounts easier. Quickly see which profiles are being monitored, which need attention, and what coverage is active for each, including comments, mentions, and direct messages.
New filters help you focus on profiles that are being monitored, not being monitored, or need attention, all from a cleaner, more informative view.
Use cases:
Quickly identify profiles that need attention or have monitoring issues.
Check which types of conversations are actively being monitored for each profile.
Filter profiles by monitoring status to manage large numbers of accounts more efficiently.
Where to find it: Company settings → Profiles.
18 & 19. Saved Replies: Faster Filtering and CSV Exports
We've refreshed the Saved Replies page to make it easier to find, organize, and manage your team's approved responses. Filter saved replies by tags to quickly locate the right content, and export your saved replies to CSV for review or sharing.
Use cases:
Find relevant saved replies faster using tag filters.
Export your reply library to CSV for audits, reviews, or offline collaboration.
Keep your team's approved responses organized and accessible.
Where to find it: Control Panel → Saved Replies.
20 & 21. Refreshed Workflows & Tags Pages
We've refreshed the Workflows and Tags pages with cleaner interfaces and improved navigation, making it easier to find and manage your configurations. Workflows now have filters at the top, including a new option to filter by active or inactive status. The Tags page also has an updated layout and lets you duplicate existing tags in just a few clicks.
Use cases:
Quickly find active or inactive workflows and manage your automations.
Browse and organize tags more easily.
Duplicate existing tags to create similar configurations without starting from scratch.
Where to find it:
Workflows: Go to Control Panel → Workflows to explore the new layout and filters.
Tags: Go to Control Panel → Tags to manage or duplicate your tags.
Even More Improvements Across the Platform
We've also made a series of smaller improvements to make everyday workflows smoother and the platform easier to navigate.
22. More complete DM exports: CSV exports now include the latest DM conversation messages instead of only the last message, providing more context when reviewing conversations.
23. Clearer translations: See the original language directly on translated comment cards with a new "Translated from" indicator.
24. Company Settings redesign: Navigate company settings more easily with a refreshed layout and sidebar navigation.
25. Simplified Control Panel navigation: Find AI Prompts, Saved Replies, Knowledge, and Agent+ AI Safeguards more easily through the refreshed sidebar.
26. New illustrations across the platform: Updated empty-state illustrations make the experience more intuitive and consistent.
27. AI Prompts page refresh: Access and manage your prompts across Engage, Analyze, and Publish from a single, improved view in Control Panel.
28. Smoother Batch Mode navigation: Automatically return to the top when moving to the next batch, making it easier to start reviewing new conversations.
29. Create post tags directly from workflows: Create new post tags while setting up a post tagging workflow, without having to navigate to the Tags page first.
30. Bulk profile ID filtering: Add multiple profiles at once by pasting a comma-separated list of profile IDs, saving time when filtering by a large numbers of profiles.