Q1 [January - March]
Zendesk integration
Seamlessly create Zendesk tickets from any message on BrandBastion, automate ticket creation using specific filters, and link Zendesk users with your audience across platforms.
Use cases:
Automatically generate Zendesk tickets for comments tagged as customer complaints to ensure timely responses.
Link audience interactions directly with Zendesk for unified customer profiles and better service continuity.
Simplify team workflows by automating ticket creation based on BrandBastion’s filtering options.
Internal Notes on Conversations
Easily add context to any conversation by writing internal notes that are only visible to your team. Whether you're coordinating with teammates or keeping track of critical information, these notes ensure everyone is aligned and informed.
Use case:
Share additional context or background information about a conversation with your team.
Keep a record of follow-ups or next steps without cluttering the conversation.
Facilitate better collaboration on responses for complex customer inquiries.
Influencer detection feature for Instagram
BrandBastion's influencer detection feature helps you identify and engage with public creators or professional accounts interacting with your brand on Instagram. This feature provides follower counts for users who comment, mention, or DM your brand, allowing you to discover potential collaborations, amplify positive sentiment, and address concerns raised by influential accounts.
Use cases:
Spot collaboration opportunities: Identify public creators or professional accounts engaging with your brand and explore potential partnerships.
Amplify brand visibility: Interact with influencers to highlight positive interactions and broaden your audience reach.
Resolve issues quickly: Prioritize responses to influential accounts raising concerns.
Send replies for approval
Enable a review process for your replies by sending them for approval before they are published. This feature is perfect for ensuring alignment with your brand voice or compliance with internal guidelines.
Use case:
Ensure that sensitive responses meet compliance or legal standards.
Allow junior team members to draft replies that senior members can review and approve.
Maintain consistent quality and tone across customer communications.
Block Facebook users
Take control of your Facebook page by blocking users who violate community guidelines or engage in inappropriate behavior. This feature helps maintain a respectful and safe environment for your audience.
Use case:
Block spammers or bots to prevent disruptive activity on your page.
Mitigate risks from trolls or users posting harmful or offensive content.
Preserve a positive brand image by fostering respectful interactions.
Platform Breakdown Enhancements
We've increased the number of items displayed in platform breakdowns from 10 to 50 and added post previews for greater context. This improvement makes it easier to analyze performance and pinpoint trends.
Use case:
Dive deeper into your data by viewing up to 50 items at a time.
Identify top-performing or underperforming posts more efficiently.
Gain immediate context for each post with integrated previews.
Reply workflow
Effortlessly automate responses to comments and messages using keywords and custom filters, with rate limits and suggestions to keep replies dynamic and focused on specific scenarios like FAQs.
Use cases:
Automatically respond to frequently asked questions with pre-set replies.
Streamline engagement workflows with recommended responses for common inquiries.
Internal Notes on Publish
Collaborate seamlessly on publishing content with internal notes. Add comments, suggestions, or key context directly within the publishing workflow to streamline communication and ensure alignment.
Use case:
Share campaign goals or content adjustments with your team.
Provide context for the messaging or design choices to ensure clarity.
Keep a record of feedback or suggestions for future reference.
Alerts Sent Tab
Easily manage and track all alerts with the new alerts sent tab. This feature provides an organized view of all alerts, detailing their risk level, status, and more. You can now change alert statuses from "open" to "archived," making it simple to manage notifications over time.
Use case:
Stay on top of critical updates by monitoring the status of alerts.
Archive resolved alerts to maintain an uncluttered view of active notifications.
Ensure effective communication by reviewing past alerts.
Mobile-friendly Inbox & Publish
Stay connected and productive wherever you are with the upcoming mobile-friendly Inbox and Publish features. This update will enable you to reply to comments, messages, and posts, as well as schedule or publish content directly from your mobile device.
Use cases:
Engage on the go: Quickly reply to comments and messages without needing a desktop.
Streamline publishing: Schedule or publish content directly from your mobile device, even while on the move.
Stay productive anytime, anywhere: Manage social interactions and campaigns seamlessly during travel or out-of-office hours.
Advanced Hide Workflows
Gain precise control over moderation with the upcoming advanced hide workflows. This feature allows you to use all available filters to trigger hide actions and add exclusions to fine-tune these triggers. Customize your workflows to manage visibility effectively while avoiding unnecessary hiding of important content.
Use cases:
Refined moderation: Hide specific types of comments or posts based on advanced criteria.
Avoid over-moderation: Exclude certain triggers to ensure important messages are not hidden.
Targeted content control: Manage visibility based on nuanced triggers like keywords, campaigns, or post types.
Advanced Tag Workflows
Elevate your tagging strategy with the upcoming advanced tag workflows. This feature expands tagging capabilities beyond keyword-based triggers, allowing you to use all available filters, such as language, campaigns, sentiment, and post types, to automatically tag messages. Easily categorize content with greater precision to streamline analysis and reporting.
Use cases:
Comprehensive tagging: Automatically tag messages using filters like sentiment, message language, or campaign association.
Improved reporting: Organize content based on advanced criteria for deeper insights.
Efficient moderation: Tag high-priority or sensitive content for immediate review by your team.
Email notifications for mentions in internal notes
Never miss important team communications with the new email notification feature for internal notes. When someone mentions you in a note within the platform, you’ll receive an email alert, ensuring you stay updated and can take action promptly.
Use cases:
Stay informed: Receive instant updates when your input or action is needed.
Improve team collaboration: Ensure seamless communication across your team by tracking mentions effectively.
Boost productivity: Act on internal notes faster without needing to constantly monitor the platform.
Control Panel
Stay in control of your brand’s social media presence with our new Control Panel. This centralized dashboard provides a real-time overview of how BrandBastion supports your brand—showing hidden comments, replies, alerts, tags, and active workflows. Additionally, you can track what’s new with BrandBastion and stay updated on the latest social media changes, ensuring your strategy is always optimized.
Use cases:
Monitor your brand’s moderation and engagement at a glance: Instantly see how many comments were hidden, replies issued, and alerts triggered.
Manage workflows efficiently: View all active workflows by type (hiding, alerts, replies, tagging, archiving, and more).
Stay updated on the latest trends: Get the latest BrandBastion updates and key social media news directly in your dashboard.
Post Tag Workflow
You can now automatically tag posts based on their captions, campaign keywords, and other criteria. This allows for easier organization and deeper insights into campaign performance without manual effort.
Use cases:
- Streamline campaign tracking: Automatically tag posts to differentiate between evergreen content and new collections.
- Improve reporting: Get structured insights into post performance based on tags.
- Enhance team productivity: Reduce manual tagging efforts and ensure consistency in content classification.
Tag Management
You can now edit existing tags, and customize tag colors for better organization. This update makes it easier to categorize and track conversations based on your team's workflow.
Use cases:
Better organization: Easily distinguish between different types of tags with custom colors.
Flexible categorization: Create and modify tags to match your team’s evolving needs.
Improved tracking: Ensure consistency in tagging for streamlined reporting and automation.
Human Agent - Reply to DMs in 7 days
Brands can now extend the response window for direct messages (DMs) on Facebook and Instagram to 7 days by adding a Human Agent tag. This ensures that conversations requiring a longer resolution time can be managed effectively without message restrictions.
Use cases:
Customer Support: Ensure your team has enough time to follow up on complex inquiries.
Sales Conversations: Keep discussions open for potential customers who need more time to make a decision.
Issue Resolution: Provide a better customer experience by allowing for longer interactions without message expiration.