Available for Agent+ plan only
Why This Matters
Without post analysis, AI relies only on the comment. That makes open-ended questions like “What is this?” hard to answer. With post-aware replies enabled, AI can read the post details (caption + creative) and generate a precise, relevant reply.
👉 Example:
How to Enable Post-Aware Replies
Go to Control Panel > Engage Library > AI Prompts.
Open any prompt.
Scroll to AI Skills.
Toggle on Use AI post analysis as context to improve replies.
For new prompts, this setting is on by default.
Best Use Cases
Product launches: Replies can reference the product name directly from the caption.
Creative campaigns: AI can recognize slogans or taglines in the creative.
Open-ended comments: Works especially well when customers say things like “What’s this?” or “Tell me more.”
Things to Know
Doesn’t apply to dynamic ads: Post analysis can’t be used when the creative changes dynamically.
Mentions may have limited data: Some platforms don’t return media assets for mentions. In these cases, analysis may be limited to the caption only.
Works best with descriptive posts: Short or vague captions limit what the AI can use. Pair with Knowledge grounding for best results.
💡 Tip: Always keep this toggle on. It’s one of the fastest ways to make AI replies feel natural and context-aware.
📌 See also: