Moderation impact dashboards in moderation and alerts
Available for Reputation+ plans and above.
The new Impact section helps you further understand the 24/7 moderation. It shows how much harmful content is being removed outside business hours, how quickly it is getting taken down once it comes in, and the difference this makes to what your audience actually sees on your posts. You also get a clear view of time saved, so it is easier to connect always-on coverage to real operational and reputation impact.
Use cases:
Get a clear read on overnight and weekend risk by seeing how much harmful content is handled outside working hours
See how the tone of your posts improves for real audiences by comparing sentiment on visible comments versus all comments
Replies impact dashboards in the activity log
Available for Agent+ & Engage+ plan
You can see estimated hours saved and how much reply support happened outside working hours. This helps you connect faster replies to real outcomes like engagement and healthier conversations, without needing to pull separate reports.
Use cases:
See how much time your team is getting back from BrandBastion support across day-to-day reply work
Understand how much support you are getting outside working hours, with after-hours help tracking
Apply workflows to past items (historical runs)
You can now run an existing workflow against past comments and conversations within a selected date range. This helps you clean up backlogs and keep reporting consistent by retroactively applying actions like tagging, moderation, archiving, and sentiment updates, without changing how your workflow runs going forward.
Use cases:
Retroactively tag and organize past engagement so reporting and routing are consistent month over month.
Clean up backlogs after updating a moderation or tagging strategy, without manual triage.
Quickly recover from misconfigurations by reapplying the correct workflow logic to a specific time window.
Duplicate workflows
Available for Agent+
You can now duplicate an existing workflow to create a new version in seconds. This is perfect when you want to reuse the same setup but adjust a few triggers, filters, or actions without rebuilding everything from scratch.
Use cases:
Duplicate an auto-assign workflow and tweak just the filters (language, keywords, sentiment, platform) to route conversations to different teammates
Duplicate a workflow and change only the trigger conditions to cover a new campaign or product line while keeping the same actions
Duplicate a workflow and adjust only the actions (assignment rules, tags, alerts, replies) to handle a new escalation path without redoing the whole setup
Duplicate reply AI prompts
Available for Agent+
You can now duplicate an existing reply prompt in one click, so you do not have to rebuild the same setup from scratch. This makes it easy to reuse a solid baseline, create variations for different brands, regions, or scenarios, and iterate safely without touching the original prompt.
Use cases:
Clone a proven prompt and tweak it for a new market, language, or product line
Create A/B versions of a prompt to compare tone options (friendly vs. direct)
Spin up a “draft” copy of a prompt for experimentation while keeping the original stable
Batch mode is now available in the All inbox
Available for Agent+
You can now turn on Batch mode directly from the All tab (in addition to the ‘To Review’ tabs that already supported it), so you can apply bulk actions without jumping around the inbox.
Use cases:
Quickly process high volumes during launches, virality, or crises from a single view
Apply bulk actions across mixed inbox items without repetitive one-by-one work
Batch assign
Assign multiple conversations to a teammate in one go. If a conversation already has an assignee, batch assign can add a second assignee to help teams share coverage during high-volume periods.
Use cases:
Split a surge in conversations across your team in seconds
Add backup coverage to active threads without re-triaging each one
Batch unhide
Unhide multiple hidden comments at once. Comments that are already visible stay unchanged, so you can safely run the action on mixed selections.
Use cases:
Restore visibility after a crisis or moderation pause without manual cleanup
Reverse large-scale hiding decisions quickly once context changes
Batch tagging posts
You can now tag posts in bulk using Batch mode in the Posts tab. Select a chunk of posts, apply your tags, and keep moving through results in consistent 25-post batches, without tagging one post at a time.
Use cases:
Quickly tag large volumes of posts for a campaign, launch, or content pillar
Work through post tagging in predictable chunks while keeping the same filters, sort, and date range
Keep reporting cleaner by applying consistent tagging across many posts in one go
Richer Trustpilot review context + quick access to reviewer profiles
Trustpilot reviews in BrandBastion now include more helpful context, like review status, experience date, verification info, TrustScore eligibility, tags, and report/visibility details, so you can triage and respond with confidence. You can also jump straight to the reviewer’s Trustpilot profile from the review view.
Use cases:
Quickly understand which reviews count toward TrustScore (and why) to keep reporting clean
Use tags, verification, and status to prioritize responses and spot patterns faster
Open the reviewer’s Trustpilot profile in one click for additional context
Request more information for Trustpilot reviews
You can now request additional details from a Trustpilot reviewer directly from the review thread in BrandBastion. Send a “request more information” message, track whether it’s pending, and see the reviewer’s response as soon as it comes in. If a response arrives, the item is flagged so your team can pick it back up quickly.
Use cases:
Ask for missing order details when a review is too vague to investigate.
Confirm reviewer info when you need to locate the right customer record.
Make sure responses don’t get missed by bringing the review back into your team’s review flow when the customer replies.
TikTok brand reply like count (Monthly Refresh)
Track how many likes your brand replies receive on TikTok. Counts refresh on the first day of each month to support clean reporting and trend analysis. Available as an add-on.
Use cases:
Prove which reply styles resonate with your audience
Benchmark reply performance across campaigns or regions
Feed insights into your reply library and tone guidelines
Attach images to Astra
Astra Studio is getting more powerful. You can now upload files directly into your conversation, giving Astra more context to analyze and helping you unlock richer insights. By combining uploaded content with AI-powered analysis, Astra makes it easier to explore data in a more visual and interactive way.
Use cases:
Analyze campaign results, customer feedback, or performance data faster
Collaborate more efficiently by keeping files, insights, and AI-generated outputs in one place
Account-level internal notes
Keep shared context across all conversations with account-level internal notes.
A new “User notes” tab in the comment detail view lets you add, view, and manage internal notes tied to a specific platform user. @mentioned users receive in-platform and email notifications linking back to the originating conversation.
Use cases:
Maintain a running history of insights, issues, or context about high-value or high-risk users across multiple conversations.
Ensure teams stay aligned on user behavior even when different agents handle different interactions.
Improve collaboration by @-mentioning teammates and routing attention to relevant users faster.
Keyword searching for owned replies
Search across both sides of the conversation with a new “Include brand replies” toggle in the Keyword filter. When enabled, keyword search also returns threads where your brand’s replies match the query, not just customer messages, giving you a more complete view of relevant conversations.
Use cases:
Quickly find conversations and revisit how your team previously handled similar customer questions
Surface missed or repeated issues that were already addressed in replies
Review and improve consistency of brand responses across conversations
Pin saved filters
Access your most important saved filters faster with the new Pin Filters feature. You can now pin frequently used filters, keeping them at the top of both the modal and dropdown for quick one-click access without scrolling.
Use cases:
Keep your most-used filters always visible for faster daily workflows
Reduce time spent searching through long saved filter lists
Quickly switch between priority views without losing key filters
‘Ask for approval’ email notification
Manage approval request notifications your way with new notification preferences for reply approvals. You can now choose whether approval requests are sent via email, platform notifications, or both, giving you more control over how and where you stay informed.
Use cases:
Make sure important approval requests are seen faster through your preferred channel
Customize notifications based on individual workflows and working styles
Keep approval processes efficient without missing review requests
Hide & archive actions by agent
We added two new Agent performance dashboards to track moderation actions by agent, so you can see who is handling the most hidden comments and archived messages, along with share of total and period-over-period changes.
Use cases:
Identify top contributors for key moderation actions and balance workloads across the team.
Catch spikes in hiding or archiving that may signal spam, policy changes, or routing issues.
Use trends to guide coaching, QA sampling, and process improvements.
Replies issued per platform and message type
We added two new Agent performance dashboards to track replies your team issued with breakdowns by platform and message type so you can understand where agent activity is happening and how it’s trending over time.
Use cases:
Compare agent reply activity across platforms in a single view.
Understand which message types drive the most replies from your team.
Spot shifts in reply volume and mix from one period to the next.
New agent filter
Review and audit agent activity more easily with a new filter for brand replies by agent. You can now filter conversations based on which team member replied and jump directly into filtered views from the Agent Performance dashboard, making it faster to review work quality and coaching opportunities.
Use cases:
Review conversations handled by a specific agent in just one click
Audit reply quality and ensure consistency across the team
Identify coaching opportunities based on real customer interactions
Real-time listening for X, built for high-signal teams
Track the conversations that matter on X the moment they start. Set up keyword-based listening sources, stream matching posts into BrandBastion in real time, and reply directly from your brand handle without hopping between tools. Built for teams who need speed, signal, and control, not noise.
Use cases:
Spot early buzz or backlash around launches and jump in before the thread runs away.
Monitor high-risk keywords, brand narratives, or competitor comparisons and respond fast with the right account.
Capture replies, quote posts, and repost-driven amplification so reporting reflects the full conversation, not just the original post.
