Ad performance dashboard: connect Meta performance with community outcomes

The Ad Performance dashboard combines two data sets:

This gives paid social teams a single view of media performance and the quality of the conversation generated by that media.

For example, you can identify campaigns that are driving strong paid results but also generating high volumes of negative or harmful comments, or compare strong-performing ads based on how effectively the community is being moderated and answered.

Go to:

Analyze → Social reporting → Ad Performance

The dashboard is split into three reporting levels:

Each row represents an entity at the selected level.

Use the dashboard to move from high-level performance into the specific ad sets and ads driving the results.

Click a campaign name to open the Ad sets view.

BrandBastion automatically applies the selected Campaign ID as a filter.

Click an ad set name to open the Ads view.

BrandBastion automatically applies the selected Ad set ID as a filter.

Active filters appear in the right-side filter panel. You can:

The same BrandBastion metrics are available across Campaigns, Ad sets, and Ads.

CM score provides a 0 to 100 view of how effectively the community around an entity is being moderated and responded to.

It is calculated using Moderation Rate and Response Rate:

The result is rounded to the nearest whole number.

Net Sentiment Score (NSS) shows the overall balance of sentiment in the comment section.

It is calculated as:

(% positive + % neutral + % usertag) - % negative

If there are no comments, NSS displays N/A.

User comments shows the total number of user-authored comments associated with the campaign, ad set, or ad.

The dashboard also breaks scored comments into:

Each sentiment column shows the comment count and its percentage of total scored comments.

Moderation Rate shows what percentage of harmful comments were hidden.

Calculation:

Hidden comments / Harmful comments × 100

A harmful comment is any comment with a brand safety or brand suitability tag.

If there are no harmful comments, the metric displays N/A with the tooltip:

No harmful comments

Hidden comments shows the number of comments that BrandBastion has recorded as hidden, whether the hide action took place inside or outside the platform.

Response Rate shows what percentage of engageable comments received a brand response.

Calculation:

Brand comments / Engageable comments × 100

What counts as engageable depends on your BrandBastion setup:

If there are no engageable comments, the metric displays N/A with the tooltip:

No engageable comments

Brand comments shows the number of comments posted by the brand.

These are typically replies to user comments, although not every brand comment is necessarily a reply.

Ad Performance also includes Meta reporting metrics across campaign, ad set, and ad levels.

Available metrics include:

Spend is displayed using the ad account's currency.

If Meta does not return a metric, or the metric is unsupported at the selected reporting level, BrandBastion displays N/A.

The meaning of a Meta "result" varies by campaign objective.

BrandBastion determines a primary result action type for each row and uses it consistently for both Conversions and Cost per result.

When the campaign objective is available, BrandBastion maps that objective to the corresponding Meta action type.

If an objective-based result cannot be determined, BrandBastion falls back to a prioritized action type, such as:

Conversions shows the number of actions for the selected result type.

Cost per result shows the corresponding cost for that same action type.

💡 Tip: Hover over either metric to see which result action type is being used for that row.

The first rows of the table give you roll-up views across the current filtered result set.

The Total row combines metrics that can be meaningfully summed, including:

Rate and score metrics are not added together.

The Average row provides a blended or average view for metrics such as:

For sentiment metrics, percentage badges are recalculated using the combined totals and denominator for the row. They are not calculated by averaging the percentages of individual campaigns, ad sets, or ads.

📌 Note: All summary figures are calculated across the full filtered result set, not only the rows currently visible on screen.

An N/A value does not always indicate missing reporting data.

It can appear when a metric cannot be calculated meaningfully.

Common examples include:

Count-based BrandBastion metrics default to 0 when an entity has no mapped engagement records. Rates remain N/A when their denominator is zero.

Hover over a metric header to see its definition and calculation details.

For BrandBastion metrics, tooltips explain:

For Meta metrics, tooltips include:

This is particularly useful for Meta fields such as actions and cost_per_action_type, where a single API field can contain multiple result types.

When Ad Performance is enabled for a newly connected asset, BrandBastion automatically crawls the previous three months of available data.

Ad Performance refreshes once per day at 12:00 UTC.

If BrandBastion cannot retrieve Meta data because the connected account does not have the required permissions, the dashboard displays:

Missing permissions

Review the permissions on the connected Meta asset before using Ad Performance reporting.