Astra, the Analyst, helps you extract actionable insights from your social media interactions. By using custom prompts, you can tailor Astra’s analysis to fit specific business goals—whether it's improving product feedback loops, managing crises, or planning your next ad campaign. This guide outlines top use cases with sample prompts and explains how to save them for quick reuse.
🔍 Use Cases and Prompt Ideas
1. General Insights
Goal: Understand overall sentiment and audience mood toward your brand or content.
How to Use:
Apply filters (e.g., timeframe, campaign, or platform).
Click the General Insights button.
What Astra Does:
Performs high-level sentiment analysis.
Identifies key topics and reactions.
2. Crisis Management Analysis
Goal: Spot negative trends early during crises and respond quickly.
How to Use:
Filter by relevant keywords (e.g., “breach,” “security”).
Click the Crisis Management button.
What Astra Does:
Highlights critical feedback spikes.
Recommends strategies based on historical crises.
3. Identifying Product Improvement Opportunities
Goal: Use feedback to guide product updates and feature enhancements.
How to Use:
Auto-tag mentions of features like “texture,” “price,” or “durability.”
Prompt:
Astra, what changes do I need to make to my product to get more sales considering customer feedback?
4. Highlighting Key Product Attributes for Ads
Goal: Promote features customers already love in your ad campaigns.
How to Use:
Filter by positive sentiment or keywords (e.g., “love,” “favorite”).
Prompt:
Astra, analyze positive comments and recommend the top product features we should highlight in our ad campaigns.
5. Understanding Sources of Customer Complaints
Goal: Pinpoint frustrations and reduce churn.
How to Use:
Filter by the “customer complaints” tag or relevant keywords.
Prompt:
Astra, analyze customer complaints and highlight areas where we can improve to reduce dissatisfaction.
6. Detecting Knowledge Gaps in Your FAQ
Goal: Reduce repetitive questions and eliminate uncertainty.
How to Use:
Filter by the “FAQ” tag or keywords like “how do I…” or “what is…”
Prompt:
Astra, what are the most common questions people ask about our product or service? We want to incorporate these insights into our ad copy or visuals to preemptively address doubts, clear up any confusion, and encourage quicker conversions.
7. Building a Content Calendar
Goal: Schedule content based on real engagement patterns.
Prompt:
Astra, create a content calendar (including copy, hashtags, and ideas for visuals) for the upcoming month based on our top-performing posts and audience interests. We usually post 2-3 times a week.
8. Using Audience Preferences to Guide Product Development
Goal: Develop features based on what your audience truly values.
Prompt:
Astra, analyze recent discussions on our product and suggest features to prioritize based on customer preferences.
9. Predicting Audience Behavior with Predictive Analytics
Goal: Stay ahead of emerging trends and adapt proactively.
Prompt:
Astra, predict upcoming trends and customer behavior changes based on our past data.
10. Evaluating Marketing Campaign Effectiveness
Goal: Understand what worked and how to optimize future campaigns.
How to Use:
Filter by campaign name or relevant post identifiers.
Prompt:
Astra, review feedback from our recent campaign and suggest improvements for maximizing effectiveness in future campaigns.
💾 How to Save Prompts for Reuse
You can save your favorite custom prompts directly within Astra for repeated use. This is ideal for:
Weekly or monthly sentiment analysis
Ongoing campaign tracking
Influencer performance monitoring
Regular reporting tasks
Steps to Save a Prompt:
Open Astra
Go to My Prompts > Manage Prompts
Click New Prompt
Enter prompt details
Click Save
Once saved, you can re-run these prompts anytime with a single click—no need to retype or remember the wording.
