Whether you’re managing global campaigns or monitoring a single brand, BrandBastion helps you stay in control of every conversation, post, and performance insight — all in one platform.
This guide gives you a high-level tour of the main parts of the platform so you can jump in with clarity and unlock value right away.
📊 Analyze: Turn Conversations Into Strategic Insights
See what people are saying about your brand, track sentiment across platforms, and measure the real impact of your content — all in one place.
Overview: AI-powered highlights show urgent shifts and surface platform-specific trends at a glance.
Sentiment Details: Breakdown of positive, negative, and neutral sentiment over time — helps spot issues early or track campaign impact.
Topics: See what themes are driving conversation (words, emojis, tags) and how people feel about each.
Reviews: Aggregate reviews from Facebook, Trustpilot, and more, with clear breakdowns by rating and platform.
Agent Performance: Understand who’s engaging with users, how fast, and how often — optimize your team’s impact.
Conversations: Browse and act on individual comments and DMs, with sentiment and topic tags already applied.
Posts: View post-by-post performance (Net Sentiment Score, reactions, reach and much more) across all platforms.
Compare: Evaluate campaigns, tags, or platforms side by side — great for reporting or A/B testing.
Profiles: Track audience growth and engagement per profile, across all connected channels.
Alerts: Get notified when specific issues arise (e.g. brand attacks, compliance risks).
Trending: See what hashtags or songs are going viral on TikTok — perfect for real-time content strategy.
Listening Sources: Monitor keywords and hashtags across platforms.
💬 Engage: Manage Conversations at Scale Without Missing a Beat
Reply to comments and messages, assign conversations to team members, and moderate risky content — all from one inbox.
Inbox (All / To Review): Everything comes into a centralized inbox. The AI automatically highlights conversations that likely need a response or may be potentially harmful — so you can prioritize what matters.
Automated Hiding: Enable AI to automatically hide spam, offensive content, brand attacks, or anything inappropriate — reduce noise and protect your brand 24/7.
Conversation Actions: Assign, tag, reply, hide, or archive directly from the inbox — one-click moderation keeps workflows fast.
Details Modal: See full history and context behind every user interaction, including public and private conversations.
Outbound Tabs: Track post mentions, comment mentions, hashtags, and keywords — stay ahead of brand buzz.
📅 Publish: Plan, Create, and Schedule Content with Confidence
Schedule content across platforms, preview your messaging, and track performance — all in one calendar.
Calendar View: See scheduled and published posts at a glance, organized by week.
Create Post: Compose posts for Instagram, Facebook, and more. Add media, tags, and publish settings in one flow.
AI Caption Generator: Stuck on wording? Type a topic and let the AI suggest engaging captions.
Internal Notes: Keep your team aligned by leaving comments directly on each draft.
💡 Tip: Use tags while publishing to track performance in Analyze later.
⚙️ Control Panel: Automate Repetitive Tasks and Maintain Oversight
Set up workflows to tag, reply, hide, or alert automatically — saving time and reducing risk. Manage all your custom tags and rules here.
Overview: Get a snapshot of what automation is doing for your account — replies issued, alerts sent, comments hidden, etc.
Workflows: Build rule-based or AI-enhanced automations (e.g., auto-hide harmful comments, send alerts for compliance flags).
Workflow Types:
Analyze: Tag or change sentiment
Protect: Hide or alert
Engage: Auto-reply
Organize: Assign, archive, create Zendesk tickets
Tags: View, edit, and organize your custom taxonomy.
💡 Tip: You can assign permissions to control who can view or edit specific workflows — ideal for large or segmented teams.
Ready to explore?
Now that you’ve seen what the BrandBastion platform can do, you’re set to explore insights, engage with your audience, and streamline your workflows — all in one place.
Jump into the platform and see what’s waiting for you!