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Link a social profile to a Shopify customer

Link a social profile to a Shopify customer to pull order and customer context into the inbox while you reply.

Coming soon!

What linking does

Linking creates an association between:

  • A social profile in BrandBastion (from a comment or DM thread)

  • A Shopify customer record

After linking, the user profile shows Shopify customer context so agents can respond with full customer visibility.


Open the link modal

  1. Open a comment or DM thread in BrandBastion

  2. Click the user profile to open the profile panel

  3. In the Shopify section, click Link user to Shopify customer


Search for a customer

Use the search field to look up by:

  • Email

  • Phone

  • Customer ID

  • Name

Each result includes key customer context (when available):

  • Display name

  • Email and phone

  • Number of orders (lifetime)

  • Amount spent (lifetime)

  • Country (from default address)

  • Customer ID (legacy numeric ID)

  • Created date

šŸ’” Tip
Search by email when possible. It is usually the fastest way to disambiguate similar names.


Link the customer

  1. Select the correct customer row

  2. Click Link

After linking:

  • The selected customer shows a Linked state

  • The user profile Shopify card displays the customer summary

🚨 Alert
If you link the wrong customer, unlink immediately and relink to the correct record. Incorrect links create bad context and bad replies.


Optional: Add a note in Shopify

If Add note on Shopify is enabled (enabled by default), BrandBastion appends a short entry to the Shopify customer note that includes:

  • Social platform and username

  • Link back to the thread when available (public conversations only)

  • ā€œLinked on BrandBastionā€ plus timestamp

šŸ“Œ Note
BrandBastion appends to existing notes. It does not overwrite the Shopify customer note field.


Unlink a customer

In the Shopify section of the user profile, click Unlink user

Unlink removes the association inside BrandBastion.

šŸ“Œ Note - Unlink does not remove notes that were previously appended in Shopify.


Linking auto suggestions for email and order number

BrandBastion can detect an email address or an order number in a DM and suggest the matching Shopify record so you can link faster.

When suggestions run

  • The conversation is a DM (private message).

  • The account is connected to an active Shopify integration.

  • A new message is ingested (including in an existing thread).

What is detected

  • Email detection: finds email‑like strings. If multiple appear, uses the most recent in the conversation.

  • Order number detection: looks for order intent keywords near a number such as order, order number, order #, order no, purchase, purchase number, order id. It extracts likely formats like 2121121, #2121121, or phrases like ā€œOrder number is 2121121ā€.

What you will see

  • Exactly one match: shown as the top suggestion.

  • Multiple matches: all matches are listed.

  • No match: a No match found state appears and there is no Link call to action.

  • The UI also shows why the suggestion appeared, e.g., ā€œMatched order #2121121ā€ or ā€œMatched email [email protected]ā€.


View customer order history and details

Once a social profile is linked to a Shopify customer, BrandBastion can show recent orders and key details.

Order list (newest first)

  • Order number • Order date • Financial status • Fulfillment status • Total price with currency • Link to view the order in Shopify.

Expanded order details

  • Items ordered: product, variant, quantity, SKU (when available), pricing.

  • Shipping and fulfillment details: address (when available), status, tracking info (when present).

  • Payment and refunds summary (where available).

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